Shopper Activation Executive
Job Location: North Sydney
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
About the Role:
The role is aimed to support the Trade Marketing/Shopper Activation team in implementing best in class in-store activation, in alignment with brand, shopper, category and Point of Sale (POS) vision. The position has individual responsibility for Tic Tac across ANZ in all channels, and provides operational support across all other Ferrero brands as needed.
Main Responsibilities:
Formulate Retail Activation (POS) plans as part of agreed campaign activities and drive the POS process across the brands from briefing to delivery of impactful displays
Identify and lead business development opportunities to optimise the POS plans
Conduct regular field visits with shopper/retail operations teams to monitor Ferrero POS impact in stores and stay aware of competitor activity
Ensure timely and concise communication between respective teams on all activation elements
Liaise with regional and global teams for POS feedback and approvals
Manage the effective, timely internal communication for all display material and liaise with suppliers to ensure effective sourcing
Manage suppliers with reviews by activity by session in order to highlight positives and improvements, hold accountability for meeting activation timelines and general terms and conditions
Work cross functionally to build effective shopper marketing plans and engage with sales, marketing and retailers to develop and deploy assets
Brief creative agency using relevant briefing document, liaise with Marketing for approval on artwork
Ensure key activations are robustly evaluated, with learnings fed back into planning cycles
Raise packaging purchase orders in SAP, lead “housekeeping” of Packaging Codes for all brands
Compile “ordered vs. delivered” report on all brands POS orders and report back to suppliers and internal teams on any shortfalls
Monitor stock on hand (SOH) reports and report back to respective functions on packaging materials suitable for movement or destruction
Monitor delivery reports and advise the Field Sales Team accordingly of deliveries
Update POS Catalogue template by Session to include POSM images and specifications, ensure its availability for the Field Sales by timeline outlined
Liaise with print/production supplier to ensure POSM samples are made available for display for showcase meetings
Ensure correct storage and recycling of all POSMs
Create new Barcodes for prepacks, raise AURP Codes
Liaise with Business Units on pre-pack requirements: communicating deadlines, creating new prepack units/ configurations, checking pre-pack matrix for account requirements
Organise travel tests, review results and communicate to teams; ensure meetings have appropriate coaching on new POS builds
Assist in managing quotes and updating finance tracker, with the measurement of POS spend, manage budget reporting by activity
Service receipting invoices and reconciliation
Manage trade advertising (catalogue and trade press) activities for all accounts
Organise trade press bookings for Independents and Food Service and manage the Expo Stand Artwork for key accounts
Who we are looking for:
University degree
Relevant experience acquired in the similar roles, and/or commercial experience in field sales or sales coordination roles in FMCG industry
High orientation to detail, analytical capabilities, result orientation
Strong multi-tasking and problem-solving skills
Advanced communication skills, cross-teams collaboration skills
Effective time management and high adaptability to changing environment
Ability to work under own initiative, at a good pace with solid deliverables
Advanced MS Office knowledge, SAP proficiency is of a strong plus
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
Requisition ID
6++32
Job function
Trade & Shopper Marketing
Country
Australia
City
North Sydney
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