Shopper Marketing Manager | WS| B2B Omnichannel

Shopper Marketing Manager - WS & Cash and Carry Kenvue India is hiring for Shopper Marketing Manager This position reports into Group RE Shopper Marketing Manager and is based out of Mumbai. Who We Are At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information click here. What You Will Do The incumbent in this role will be responsible for defining all trade marketing activations & strategy for the channel. The Channel Manager is responsible for delivering revenue, distribution & market share goals for the channel. He/ She supposed to work closely with General Sales Managers, Regional Sales Managers, ASMs, Trade & Shopper Marketing Teams, Brand Teams to provide the right support/investments to the channel for delivering goals. Key Responsibilities • Understand shopper behavior for the Urban & Rural market & relevant REs to develop insights for creating shopper footprints that could help in creating shopper centric BTL plans. • Work with the GTM team to ensure proper coverage. • Come up plans to drive indirect distribution, using the network of Distributors and Salesmen • Develop 5P Strategy for the REs across franchises. • Identifying the right Assortment - creating an MSL in line with RE objectives • Planograming - Understanding Purchase Decision Hierarchy and creating planograms by format and category. • Pricing & Promotion - Analysing pricing strategy vis a vis competition, ensuring the right promotions on relevant products, and measuring spends effectiveness. • POSM - Designing and executing key shopper elements to influence purchase decision in the category. • Combine external understanding of category, shopper, customer with understanding of internal brand priorities to deliver in-market-excellence for RE • Liaise with internal sales team to drive business through effective and efficient trade spends with a clear zone-wise strategy. • Lead impactful new product launches. • Manage budget / spends and proactively analyse and measure Shopper Marketing program business results, return on investments, industry insights, etc. • Agency Management: Manage partners ensuring that they are delivering on requirements and effectively delivering on all account management responsibilities. • Develop robust RE Business analysis to identify opportunities for improvement on critical business parameters. Qualifications What We Are Looking For Education Qualifications: Post Graduate studies in Business Management from Tier 1 Business School with total experience of 4-6 years from FMCG sector. Preferred Experience and Skills: Having at least 12 months experience as a Channel Manager in a central or regional role handling General Trade/Modern Trade 3-4 years of experience in sales as an Area Sales Manager - Modern Trade experience is an advantage. Minimum: Having at least 3-4 years' experience as an Area Sales Manager Internal Stakeholders: You would be working closely with the marketing team, trade marketing & Shopper Marketing teams, Area Managers, Regional Sales Managers & General Sales Managers Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, ****** orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability