Research And Analysis
• Research and Analyze market conditions- Identify key competitor and consumer trends- Articulate market requirements and opportunities- Identify opportunities for product innovation and product enhancements- Work with research regarding product developmentProduct Planning and Management:- Determine product specifications- Define the long term strategy of the product and create product road map- Prepare product documents including Market Requirement Documents and product use cases to drive product activity- Develop pricing strategies and product policies- Determine product packaging solutions- Negotiate with suppliers- Oversee product development- Manage and communicate with cross functional teamsProduct Marketing:
• Develop product marketing plan and event campaigns to generate product awareness and demand- Plan product launch- Liaise with advertising and public relations to promote product- Support sales and marketing with the necessary product knowledge and.