Description
The Social and Content team manages BNZ's branded social media and content marketing platforms, and delivers engaging customer-focused content that aligns with brand and business objectives.
The successful applicant for this role will lead the delivery of our content strategy through content partnerships and paid media channels. They will work with our media agency partners and third-party suppliers to guide the creation of best-practise and right-for-channel integrated content that demonstrates our brand purpose and brings to life our social and content strategy.
They will also work closely with stakeholders from across the business, supporting them to create content for owned and paid channels that aligns with brand guidelines, and providing expertise on appropriate channels, formats and creative approach to achieve their objectives.
Mō te Tūranga | About the Role
We sat down with our Senior Social & Content Manager, who let us know the following about the role:
What are 5 day to day tasks the person in this role will complete?
Every day is different, but you'll be working as a part of a collaborative team who regularly:
Use our social channels and content platforms to tell engaging stories and share information to help New Zealanders find a way towards a better future
Work closely with brand and marketing colleagues to design campaigns and initiatives aligned to key portfolios
Deliver social and content campaigns and initiatives that contribute to brand and marketing objectives
Work with stakeholders around the business to support their social and content needs
Manage the governance of our social channels and content platforms and the content hosted on them
What is the team culture and environment like?
Supportive and collaborative. We love a bit of banter in the Teams chat and rally to support on projects where teammates need it. Opportunities are spread across the team depending on interest, expertise, development potential and capacity. We're subject matter experts, well respected, and problem solvers.
What is the most exciting thing about this opportunity?
Our team acts as a Centre of Excellence for social media and content expertise in the business, and we're evolving to meet increased demand - this means that the variety of work you're exposed to in this role is second to none, and you'll get to work with a wide range of stakeholders from across the business (including some exciting initiatives that are coming up!).
Why did the last person leave this role?
She has moved into a different team within our BNZ marketing department. A great development opportunity for her, and a great opportunity for us to welcome someone new into the team!