Job Description
At Sportsbet, we’re united behind our purpose to “Bring Excitement to Life” for our 2 million customers (and growing!). We do this by over-delivering through our commitment to fun, challenging the status quo and living our values. As part of the Flutter Group, we’re a global player, but in Melbourne, Sydney and Darwin we’re a tight knit group of 1,300 teammates (of which over half are in our Tech and Data Science teams!).
We are a significant contributor to the Australian economy through racing and sporting codes and we are committed to having a positive impact in society by supporting our customers, our communities and our employees. Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.
In 2026, we were a recipient of LinkedIn’s Top 25 Companies for our focus on career development and awarded the Top 10 Workplaces for Women through Work180. Our commitment to making Sportsbet the best place to work is never-ending.
About The Role
Reporting into the Head of Social Content, this role is pivotal in ensuring our content is hilarious, on-brand, and original. As the Social Content lead, you’ll manage the creative process from script development to final delivery, while fostering a collaborative and inspiring environment for our writing team. You’ll be responsible for assessing and distributing briefs, crafting scripts, providing constructive feedback to the team, leading ideation sessions, and making creative decisions that keep our content fresh and engaging. You will work alongside our Video Production and Paid Social Media team to come up with social campaigns like this across TikTok, Youtube, Snapchat, Instagram etc.
Responsibilities Include:
Develop and create funny, relatable and engaging Social Content, that drives brand fame for Sportsbet across all our social channels.
Review and analyse social content briefs to understand the key objectives and deliverables. Translate these briefs into clear, actionable directions for the team.
Assign and manage tasks for the writing team, aligning responsibilities with individual strengths and brief deliverables.
Drive creative brainstorming sessions to generate innovative and funny content ideas that will drive brand fame for Sportsbet.
Lead and facilitate the writers’ room, fostering a collaborative and dynamic environment that encourages creativity and teamwork.
Review and provide insightful feedback on team members scripts, ensuring they meet the highest standards of humour and brand alignment.
Ensure all social content is consistently funny, engaging, and in line with Sportsbet brand.
Oversee the production timeline to ensure scripts are completed and delivered on schedule.
Please upload a portfolio, show real or examples of work in your application or cover letter.
About You
Deep understanding of social media trends and platforms, particularly in the realm of comedy.
Proven experience as a content lead, showrunner, head writer, or similar role in comedy or content creation on social or other content platforms, with a strong portfolio of comedic work (eg. film & TV, comedic stand up, radio & podcasting etc)
Exceptional writing and editing skills, with a talent for creating engaging and humorous content.
Experience in you using scripting and post-production software/tools beneficial but not essential.
The Perks
We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:
25 days annual leave (that’s right, a whole extra week!)
Genuine flexible working policy with a $800 work from home office allowance
Weekly concierge service including free massages, manicure/nail appointments - all onsite!
Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks!?)
Development budget to send you to conferences, events, courses and other learning opportunities.
End of trip facilities with an onsite table tennis and pool table
Access to our Employee Assistance Program and a Circle In membership
Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.
We encourage you to apply as soon as possible as we review candidates within 2 weeks of advertising. Be sure to check out our Life@Sportsbet Instagram page, Sportsbet LinkedIn page as well our careers website for more information and insight into our culture.
What’s the Green Tick Feeling?
Well, it’s different for everyone, yet unites us all. It’s the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you’re thriving when working at Sportsbet.
We’re an inclusive employer who welcomes you for who you are, as you are - so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.
Ready for your Green Tick Feeling? Apply now
We are a significant contributor to the Australian economy through racing and sporting codes and we are committed to having a positive impact in society by supporting our customers, our communities and our employees. Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.
In 2026, we were a recipient of LinkedIn’s Top 25 Companies for our focus on career development and awarded the Top 10 Workplaces for Women through Work180. Our commitment to making Sportsbet the best place to work is never-ending.
About The Role
Reporting into the Head of Social Content, this role is pivotal in ensuring our content is hilarious, on-brand, and original. As the Social Content lead, you’ll manage the creative process from script development to final delivery, while fostering a collaborative and inspiring environment for our writing team. You’ll be responsible for assessing and distributing briefs, crafting scripts, providing constructive feedback to the team, leading ideation sessions, and making creative decisions that keep our content fresh and engaging. You will work alongside our Video Production and Paid Social Media team to come up with social campaigns like this across TikTok, Youtube, Snapchat, Instagram etc.
Responsibilities Include:
Develop and create funny, relatable and engaging Social Content, that drives brand fame for Sportsbet across all our social channels.
Review and analyse social content briefs to understand the key objectives and deliverables. Translate these briefs into clear, actionable directions for the team.
Assign and manage tasks for the writing team, aligning responsibilities with individual strengths and brief deliverables.
Drive creative brainstorming sessions to generate innovative and funny content ideas that will drive brand fame for Sportsbet.
Lead and facilitate the writers’ room, fostering a collaborative and dynamic environment that encourages creativity and teamwork.
Review and provide insightful feedback on team members scripts, ensuring they meet the highest standards of humour and brand alignment.
Ensure all social content is consistently funny, engaging, and in line with Sportsbet brand.
Oversee the production timeline to ensure scripts are completed and delivered on schedule.
Please upload a portfolio, show real or examples of work in your application or cover letter.
About You
Deep understanding of social media trends and platforms, particularly in the realm of comedy.
Proven experience as a content lead, showrunner, head writer, or similar role in comedy or content creation on social or other content platforms, with a strong portfolio of comedic work (eg. film & TV, comedic stand up, radio & podcasting etc)
Exceptional writing and editing skills, with a talent for creating engaging and humorous content.
Experience in you using scripting and post-production software/tools beneficial but not essential.
The Perks
We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:
25 days annual leave (that’s right, a whole extra week!)
Genuine flexible working policy with a $800 work from home office allowance
Weekly concierge service including free massages, manicure/nail appointments - all onsite!
Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks!?)
Development budget to send you to conferences, events, courses and other learning opportunities.
End of trip facilities with an onsite table tennis and pool table
Access to our Employee Assistance Program and a Circle In membership
Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.
We encourage you to apply as soon as possible as we review candidates within 2 weeks of advertising. Be sure to check out our Life@Sportsbet Instagram page, Sportsbet LinkedIn page as well our careers website for more information and insight into our culture.
What’s the Green Tick Feeling?
Well, it’s different for everyone, yet unites us all. It’s the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you’re thriving when working at Sportsbet.
We’re an inclusive employer who welcomes you for who you are, as you are - so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.
Ready for your Green Tick Feeling? Apply now
💡 Quick Summary
Seeking a career-building opportunity? The Social Content Lead |Creative position is now open for candidates interested in the Work from home Jobs sector. This role in Melbourne offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Work from home Jobs is a plus.