Social, Influencer & Brand Marketing Lead

Company Overview:

BENAAR LA is a fast-growing eCommerce fashion brand dedicated to dressing women ages 35+ in elegant, sophisticated, and edgy pieces—at accessible prices. We are passionate about delivering high-quality fashion while fostering a dynamic, inclusive, and creative work environment. Join us as we empower women to express their unique style through thoughtfully curated collections.

Overview:

We’re seeking a creative, hands-on Social, Influencer & Brand Marketing Lead to bring our brand to life across social media, influencer partnerships, and brand marketing channels. This role is ideal for someone who lives and breathes fashion content, understands how brands grow culturally, and loves creating, managing, and executing day-to-day marketing initiatives.

This is a highly creative role, whereby you’ll be responsible for social media, influencer relationships, content creation, photoshoots, and brand storytelling—working closely with leadership and the broader marketing team. This role is in-person in Downtown Los Angeles. This role is contract-to-hire, starting part-time with the potential to go full-time.

Key Responsibilities:

Social Media & Brand Content
• Own social media channels, including content planning, content creation, posting, community management, and performance tracking
• Develop and manage a social content calendar aligned with brand initiatives and launches
• Capture, edit, and produce photos and video content for social, web, and marketing use
• Design and produce marketing and social assets that reflect the brand’s aesthetic and voice
• Monitor analytics across campaigns, website, and CRM to identify opportunities for optimization and growth.

Influencer & Creator Marketing
• Lead influencer marketing efforts, including outreach, relationship management, and gifting
• Manage creator partnerships and seeding programs to drive awareness and engagement
• Oversee influencer platforms such as LTK, ShopMy, TikTok Shop, and similar tools
• Track influencer performance and identify opportunities to expand reach

Brand Storytelling & Campaign Planning
• Support brand storytelling across all consumer-facing touchpoints
• Own brand campaigns end-to-end, from concepting, to planning and managing photoshoots, to editing images and creating marketing assets, to pushing campaigns live across social media and influencer channels
• Act as creative lead for how the brand comes to life in all marketing assets, including concepting and graphic design
• Plan and manage photoshoots, including concept development, styling, shot lists, and coordination.

Brand Activations

· Manage influencer and PR events, trunk shows, pop-ups

· Support PR initiatives, brand partnerships, and outreach efforts

Secondary Tasks

· Assist with E-commerce operations such as order fulfillment, inventory management, customer outreach, and product line-sheet creation

· Assist with any other errands or ad hoc tasks to support the team and facilitate smooth operations per business needs

Qualifications:
• 3-5 years of experience in social media, influencer marketing, or brand marketing (fashion preferred)
• Strong understanding of social platforms (Instagram, TikTok, YouTube, etc.)
• Proficiency of influencer platforms (LTK, ShopMy, TikTok Shop, etc.)
• Proficiency in content creation and designing marketing assets via Canva, Photoshop, Lightroom, Illustrator)
• Strong creative eye and understanding of fashion, photography, and visual storytelling
• Highly organized with the ability to manage multiple projects
• Proactive, self-starter mindset
• Valid driver’s license and reliable transportation
• Based in Los Angeles — in-person role