Job Description
Responsibilities
Develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, Tik Tok and others.
Create compelling content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
Manage social listening tools to monitor brand reputation, industry trends, and customer feedback.
Develop and execute marketing strategies to grow brand awareness for the salon and product line
Maintain a consistent brand voice, aesthetic, and messaging
Capture and edit photo/video content (in-salon and behind-the-scenes)
Manage posting schedules, captions, hashtags, and engagement
Track analytics and provide insights on performance and growth
Assist with product launch marketing, promotions, and campaigns
Collaborate closely with the salon owner on brand vision and goals
Conduct keyword research and apply SEO best practices to improve content visibility on search engines.
Proofread all content for accuracy, clarity, and adherence to brand standards before publishing.
Stay updated on the latest trends in social media marketing, digital marketing strategies, and emerging technologies to continuously improve campaign effectiveness.
Requirements
Strong understanding of the beauty, salon, or lifestyle industry (required)
Proven experience in social media management, digital marketing, or related roles.
Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite, etc.
Familiarity with SEO techniques, keyword research, web analytics (Google Analytics), and content creation best practices.
Excellent communication skills with the ability to craft engaging messages tailored to target audiences.
Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
Knowledge of video editing and photography is a plus.
Understanding of branding principles, relationship management strategies, public relations tactics, and e-commerce platforms is desirable.
Bachelor’s degree in Marketing, Communications or related field preferred but not required. This role is ideal for a passionate marketer eager to leverage their creative talents in a collaborative environment dedicated to innovation and growth.
Pay: $24.33 - $29.30 per hour
Benefits:
401(k)
Paid time off
Education:
Associate (Preferred)
Experience:
Social Marketing: 2 years (Required)
Ability to Commute:
Malibu, CA 90265 (Required)
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Social Media and Marketing Coordinator position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Los Angeles offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
