Job Description
Understand and manage IndiaSpend/FC membership/readership/audience profile. The target is audiences who believe in our vision to improve the quality of public discourse and use data to tell stories in public interest, primarily in health, education, environment and gender.
• Build stronger connect and community relationships for IndiaSpend efforts and work with creative and creative outreach campaigns which will bring in more subscribers as well as project supporters.
• Create targets for subscription/memberships and plan to meet those targets in defined time periods.
• Create strategy and content for longer term memberships/subscriptions as well as for special projects. For instance, raise funding for a survey/study on primary healthcare centres in Maharashtra
• Feedback on what IS/FC audiences want and use the audience base to build knowledge links and by extension the community.
• Support for outreach projects like IFQ and ISDJ by taking them to these audiences and stitching all communities together and using IFQ audiences to build IS/FC membership/community outreach and vice versa.
• Develop social media strategies, manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, and YouTube, adapting content to suit different channels. Oversee, plan and deliver content across different platforms using scheduling tools.
• Studying Google analytics and social media platforms. Keeping a track of audience engagement and interaction on our website and other platforms. Extracting audience insight can give us a critical edge, through a more solid understanding of their target audience and their motivations. This will also help us develop informed marketing strategies to deliver on their objectives more effectively and efficiently.
Requirements
• 3-4 years Social media experience
• Basic policy and research background
• Working with media
• Basic knowledge about design
• Not for profit experience
• Build stronger connect and community relationships for IndiaSpend efforts and work with creative and creative outreach campaigns which will bring in more subscribers as well as project supporters.
• Create targets for subscription/memberships and plan to meet those targets in defined time periods.
• Create strategy and content for longer term memberships/subscriptions as well as for special projects. For instance, raise funding for a survey/study on primary healthcare centres in Maharashtra
• Feedback on what IS/FC audiences want and use the audience base to build knowledge links and by extension the community.
• Support for outreach projects like IFQ and ISDJ by taking them to these audiences and stitching all communities together and using IFQ audiences to build IS/FC membership/community outreach and vice versa.
• Develop social media strategies, manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, and YouTube, adapting content to suit different channels. Oversee, plan and deliver content across different platforms using scheduling tools.
• Studying Google analytics and social media platforms. Keeping a track of audience engagement and interaction on our website and other platforms. Extracting audience insight can give us a critical edge, through a more solid understanding of their target audience and their motivations. This will also help us develop informed marketing strategies to deliver on their objectives more effectively and efficiently.
Requirements
• 3-4 years Social media experience
• Basic policy and research background
• Working with media
• Basic knowledge about design
• Not for profit experience
💡 Quick Summary
Seeking a career-building opportunity? The Social Media and Outreach Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
