Job Description
THE BUSINESS – THE SALCO GROUP – 102 YEARS STRONG!
Established in Melbourne, Australia the Salco Group, encompassing Salco and Ransal is a 4th generation family-owned business that commenced trading in 1+22. We operate in fashion, apparel and accessories across the wholesale and retail markets, supplying market leading lifestyle products to leading department stores and retail partners.
Our iconic brands include GANT, ABELARD, JEFF BANKS, SIMON CARTER & THE GOOD BRAND
www.gant.com.au
www.salco.com.au
www.ransal.com.au
www.abelardshirts.com.au
www.thegoodbrand.com.au
www.jeffbanks.com.au
ABOUT THE ROLE
We are seeking a versatile and strategic Social Media & Digital Marketing Specialist to join our marketing team. This role is responsible for driving brand awareness and customer engagement through social media management, paid advertising, SEO & SEM strategies, influencer collaborations, events management, and building relationships with retail partners. The ideal candidate will focus on managing and optimizing digital campaigns, building our online community, and leveraging opportunities with key partners for marketing success.
KEY RESPONSIBILITIES:
Social Media Management:
Develop and execute social media strategies aligned with overall marketing goals.
Manage and maintain content calendars for platforms, currently Instagram.
Create engaging and relevant content (posts, stories, videos, etc.) tailored to each platform.
Monitor and respond to audience interactions, fostering an online community.
Analyse and report on social media performance using tools such as Google Analytics.
Manage company LinkedIn presence.
Content Creation and Management:
Collaborate with the team to create digital assets including graphics, videos, and written content for blogs, newsletters, and social posts.
Coordinate with Brand managers to align content with overall brand messaging.
Ensure all content is consistent in tone, style, and visual appeal in line with the brand guidelines.
Search Engine Marketing (SEM) & Search Engine Optimization (SEO):
Develop and execute SEO and SEM strategies to drive organic and paid search traffic, improve search rankings, and increase conversions.
Conduct keyword research to identify relevant terms for SEO and SEM optimization, ensuring the website and campaigns are optimized for search engines.
Manage paid search (PPC) campaigns through Google Ads and Bing Ads, including keyword bidding, ad copy creation, and performance tracking.
Regularly analyse and report on SEO and SEM performance using tools like Google Analytics, Google Search Console, and other SEO tools, providing actionable insights and recommendations for optimization.
Paid Advertising Campaigns:
Plan, launch, and manage paid advertising campaigns on Meta and other relevant digital platforms.
Monitor and optimize ad spend, targeting, bidding strategies, and performance to ensure campaigns deliver maximum ROI.
Conduct A/B testing of ads, landing pages, and other creative assets to drive continuous improvement in campaign performance.
Prepare and present regular reports on campaign performance, key metrics, and recommendations for future improvements.
Influencer Marketing:
Identify and collaborate with influencers and content creators to expand brand reach, generate authentic content, and drive traffic and sales.
Manage relationships with influencers, ensuring that partnerships align with the brand’s objectives and that influencer content reflects the brand’s messaging and values.
Track and report on the performance of influencer campaigns, ensuring measurable ROI and engagement from influencer collaborations.
such as product launches, webinars, and promotional events.
Retail Partner Relationships:
Build and maintain strong relationships with retail partners, including shopping centers and retail outlets, to identify and leverage marketing opportunities.
Collaborate with retail partners to execute joint marketing initiatives, in-store promotions, and special events.
Serve as a key point of contact for retail partner marketing teams, ensuring alignment on promotional efforts and brand messaging.
Data Analysis & Reporting:
Regularly analyse data from social media, paid advertising, SEO, and SEM campaigns to identify trends, optimize performance, and drive data-driven decisions.
Use tools such as Google Analytics, Facebook Business Manager, and third-party social media analytics tools to track and report on digital marketing KPIs.
ABOUT YOU:
Qualifications:
Education in Marketing, Communications, Digital Media, or a related field.
2-3 years of experience in social media management, paid advertising or a similar role.
Hands-on experience with social media platforms, including Instagram, Facebook & LinkedIn.
Proven track record of managing and optimizing paid campaigns on platforms like Google Ads and Meta Ads.
Experience managing influencer campaigns and collaborating with content creators.
Ideally, experience in the fashion industry or similar.
Preferred Skills:
Experience with A/B testing and best practices for digital campaigns.
Basic understanding of HTML/CSS for SEO and SEM purposes preferred.
At least basic level graphic design skills (e.g., Adobe Creative Suite) are preffered.
Experience with accounts management and great interpersonal skills.
Strong understanding of analytical tools such as Google Analytics, Google Search Console, and keyword research tools.
Excellent communication skills with a creative mindset and attention to detail.
Analytical skills with the ability to interpret data and provide actionable insights.
Continuous improvement mindset: motivated to be aware of industry trends and share ideas and support the broader team to achieve ongoing success.
Resilient and adaptable to fast-changing priorities.
Organisation and time management are key for success in this fast-paced business.
PLEASE NOTE:
All applicants will need to pass a Drug and ******* Screen, obtain a Victoria Police Clearance and be a permanent Australian resident or citizen.
Only successful applicants will be contacted.
Established in Melbourne, Australia the Salco Group, encompassing Salco and Ransal is a 4th generation family-owned business that commenced trading in 1+22. We operate in fashion, apparel and accessories across the wholesale and retail markets, supplying market leading lifestyle products to leading department stores and retail partners.
Our iconic brands include GANT, ABELARD, JEFF BANKS, SIMON CARTER & THE GOOD BRAND
www.gant.com.au
www.salco.com.au
www.ransal.com.au
www.abelardshirts.com.au
www.thegoodbrand.com.au
www.jeffbanks.com.au
ABOUT THE ROLE
We are seeking a versatile and strategic Social Media & Digital Marketing Specialist to join our marketing team. This role is responsible for driving brand awareness and customer engagement through social media management, paid advertising, SEO & SEM strategies, influencer collaborations, events management, and building relationships with retail partners. The ideal candidate will focus on managing and optimizing digital campaigns, building our online community, and leveraging opportunities with key partners for marketing success.
KEY RESPONSIBILITIES:
Social Media Management:
Develop and execute social media strategies aligned with overall marketing goals.
Manage and maintain content calendars for platforms, currently Instagram.
Create engaging and relevant content (posts, stories, videos, etc.) tailored to each platform.
Monitor and respond to audience interactions, fostering an online community.
Analyse and report on social media performance using tools such as Google Analytics.
Manage company LinkedIn presence.
Content Creation and Management:
Collaborate with the team to create digital assets including graphics, videos, and written content for blogs, newsletters, and social posts.
Coordinate with Brand managers to align content with overall brand messaging.
Ensure all content is consistent in tone, style, and visual appeal in line with the brand guidelines.
Search Engine Marketing (SEM) & Search Engine Optimization (SEO):
Develop and execute SEO and SEM strategies to drive organic and paid search traffic, improve search rankings, and increase conversions.
Conduct keyword research to identify relevant terms for SEO and SEM optimization, ensuring the website and campaigns are optimized for search engines.
Manage paid search (PPC) campaigns through Google Ads and Bing Ads, including keyword bidding, ad copy creation, and performance tracking.
Regularly analyse and report on SEO and SEM performance using tools like Google Analytics, Google Search Console, and other SEO tools, providing actionable insights and recommendations for optimization.
Paid Advertising Campaigns:
Plan, launch, and manage paid advertising campaigns on Meta and other relevant digital platforms.
Monitor and optimize ad spend, targeting, bidding strategies, and performance to ensure campaigns deliver maximum ROI.
Conduct A/B testing of ads, landing pages, and other creative assets to drive continuous improvement in campaign performance.
Prepare and present regular reports on campaign performance, key metrics, and recommendations for future improvements.
Influencer Marketing:
Identify and collaborate with influencers and content creators to expand brand reach, generate authentic content, and drive traffic and sales.
Manage relationships with influencers, ensuring that partnerships align with the brand’s objectives and that influencer content reflects the brand’s messaging and values.
Track and report on the performance of influencer campaigns, ensuring measurable ROI and engagement from influencer collaborations.
such as product launches, webinars, and promotional events.
Retail Partner Relationships:
Build and maintain strong relationships with retail partners, including shopping centers and retail outlets, to identify and leverage marketing opportunities.
Collaborate with retail partners to execute joint marketing initiatives, in-store promotions, and special events.
Serve as a key point of contact for retail partner marketing teams, ensuring alignment on promotional efforts and brand messaging.
Data Analysis & Reporting:
Regularly analyse data from social media, paid advertising, SEO, and SEM campaigns to identify trends, optimize performance, and drive data-driven decisions.
Use tools such as Google Analytics, Facebook Business Manager, and third-party social media analytics tools to track and report on digital marketing KPIs.
ABOUT YOU:
Qualifications:
Education in Marketing, Communications, Digital Media, or a related field.
2-3 years of experience in social media management, paid advertising or a similar role.
Hands-on experience with social media platforms, including Instagram, Facebook & LinkedIn.
Proven track record of managing and optimizing paid campaigns on platforms like Google Ads and Meta Ads.
Experience managing influencer campaigns and collaborating with content creators.
Ideally, experience in the fashion industry or similar.
Preferred Skills:
Experience with A/B testing and best practices for digital campaigns.
Basic understanding of HTML/CSS for SEO and SEM purposes preferred.
At least basic level graphic design skills (e.g., Adobe Creative Suite) are preffered.
Experience with accounts management and great interpersonal skills.
Strong understanding of analytical tools such as Google Analytics, Google Search Console, and keyword research tools.
Excellent communication skills with a creative mindset and attention to detail.
Analytical skills with the ability to interpret data and provide actionable insights.
Continuous improvement mindset: motivated to be aware of industry trends and share ideas and support the broader team to achieve ongoing success.
Resilient and adaptable to fast-changing priorities.
Organisation and time management are key for success in this fast-paced business.
PLEASE NOTE:
All applicants will need to pass a Drug and ******* Screen, obtain a Victoria Police Clearance and be a permanent Australian resident or citizen.
Only successful applicants will be contacted.
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Digital Marketing Specialist position is now open for candidates interested in the Fashion Designer Jobs sector. This role in Tullamarine offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Fashion Designer Jobs is a plus.
