Social Media Executive

As a Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance brand presence, engage with the audience, and drive business objectives. You will manage and maintain social media accounts, create compelling content, monitor performance metrics, and interact with followers. This role requires a deep understanding of social media platforms, excellent communication skills, and a creative mindset.

Key Responsibilities:

Social Media Strategy:
• Develop and execute social media strategies aligned with the organization's goals and target audience.
• Research and analyze market trends, competitor activities, and audience preferences.
• Set measurable objectives and key performance indicators (KPIs) for social media campaigns.
• Identify opportunities for growth and engagement on social media platforms.

Content Creation and Management:
• Create engaging and relevant content for social media platforms, including text, images, videos, and infographics.
• Plan and maintain a content calendar, ensuring consistent posting and timely responses.
• Collaborate with internal teams to gather content, news, and updates for social media posts.

Social Media Account Management:
• Manage and optimize social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and others.
• Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
• Engage with followers, initiate discussions, and build a strong online community.
• Stay updated on platform changes, algorithm updates, and best practices for each social media channel.

Social Media Advertising and Promotion:
• Plan and execute paid social media advertising campaigns to reach target audiences and achieve specific goals.
• Monitor campaign performance, adjust targeting and budgets as needed, and optimize ad creatives.
• Identify and collaborate with influencers, partners, or brand ambassadors for social media collaborations and promotions.
• Leverage social media platforms' advertising features and targeting options to maximize reach and engagement.

Analytics and Reporting:
• Track, measure, and analyze social media performance using relevant tools and analytics platforms.
• Prepare regular reports on key metrics, trends, and campaign effectiveness.
• Provide insights and recommendations based on data analysis to optimize social media strategies and campaigns.
• Monitor industry trends and emerging social media platforms or features.

Qualifications and Skills:
• Bachelor's degree in Marketing, Communications, or a related field; additional certifications are a plus.
• Proven experience as a Social Media Manager or similar role.
• In-depth knowledge of social media platforms, best practices, and emerging trends.
• Strong understanding of social media analytics and ability to interpret data.
• Excellent written and verbal communication skills, with a creative flair.
• Proficiency in using social media management tools and analytics platforms.
• Ability to create engaging and visually appealing content.
• Strong organizational and project management skills.
• Familiarity with graphic design tools and basic photo and video editing skills.
• Understanding of SEO principles and how they apply to social media.
• Ability to work effectively in a fast-paced environment and meet deadlines

Job Type: Full-time

Salary: ₹15,000.00 - ₹20,000.00 per month

Benefits:
• Paid sick time

Schedule:
• Day shift

Supplemental pay types:
• Performance bonus

Ability to commute/relocate:
• Dehra Dun, Uttarakhand: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred)

Experience:
• Social media marketing: 1 year (Required)
• total work: 1 year (Required)

License/Certification:
• Digital marketing (Required)

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