Job Description
Location
Mumbai
CTC
Rs. 3,00,000 - Rs. 4,80,000 per year
Job Brief
Nuance Consultancy is on the lookout for a Social Media Marketing Executive to manage the online assets of our clients. We would require you to strategise, plan, execute and analyse contend and communications for clients across Facebook, Instagram, Twitter, & YouTube. You will need to coordinate with clients and build content calendars in sync with the brand's objectives. You will need to work with various Analytics tools to extrapolate sharp insights, spearhead the paid media strategy of various clients and collaborate with brands & influencers. You will also need to have a good understanding of Performance Marketing. In this role, you will need to be highly creative, have an aptitude for writing, have a penchant for numbers and have a sharp eye for design. If you’re passionate about Social Media Marketing and are eager to learn more, we’d like to meet you.
Responsibilities
● Develop and execute a range of digital and social media marketing campaigns to help shape, promote and expand the brand’s reach
● Oversee day-to-day management of campaigns and ensure brand consistency across social media channels for clients
● Develop engaging, creative, innovative content for regularly scheduled posts, which engage audiences and promote brand-focused messages
● Ensure brand consistency in copy through tone, voice and terminology
● Analyse social media content and campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
● Monitor and develop reports on competitor activity and keep an eye on trends within the online space
● Suggest innovative campaigns to engage with audiences through online channels & tools
● Address customer grievances and manage customer relations on social media platforms
● Spearhead the paid media approach for clients by running ads through Facebook Ad Manager to increase reach, traffic & conversions for clients
● Collaborate with brands and influencers for campaigns to increase reach and augment WOM buzz for clients
Education and Experience Requirements:
● A Bachelors / Specialized course in Business, Marketing, Digital, Journalism, Public Relations or relevant fields
● 1-2 years of experience in Digital Marketing (Freshers Welcome)
● Certifications related to digital marketing and social media through online courses offered by Udemy, Coursera, Google and other relevant platforms are an added bonus
Skills & Attribute Requirements:
● Extensive Knowledge of Social Media Platforms & Digital Marketing Best Practices
● Expertise in Microsoft Excel, Word & Powerpoint is a plus
● Strong understanding of marketing strategy and how to effortlessly utilize the fundamental concepts throughout various forms of outreach
● Proficient Copywriting skills are a must
● Ability to drive initiatives, be creative, innovative and able to think out of the box
● Ability to understand the uniqueness of each brand to craft a distinctive strategy that would suit the brand’s audience
● BONUS if there is experience and comfort with shooting and editing photo & video content
● Good Interpersonal Skills
● Strong Verbal and Written Communication Skills
● Analytical mindset and Critical thinking
● Team player with a Positive attitude
Mumbai
CTC
Rs. 3,00,000 - Rs. 4,80,000 per year
Job Brief
Nuance Consultancy is on the lookout for a Social Media Marketing Executive to manage the online assets of our clients. We would require you to strategise, plan, execute and analyse contend and communications for clients across Facebook, Instagram, Twitter, & YouTube. You will need to coordinate with clients and build content calendars in sync with the brand's objectives. You will need to work with various Analytics tools to extrapolate sharp insights, spearhead the paid media strategy of various clients and collaborate with brands & influencers. You will also need to have a good understanding of Performance Marketing. In this role, you will need to be highly creative, have an aptitude for writing, have a penchant for numbers and have a sharp eye for design. If you’re passionate about Social Media Marketing and are eager to learn more, we’d like to meet you.
Responsibilities
● Develop and execute a range of digital and social media marketing campaigns to help shape, promote and expand the brand’s reach
● Oversee day-to-day management of campaigns and ensure brand consistency across social media channels for clients
● Develop engaging, creative, innovative content for regularly scheduled posts, which engage audiences and promote brand-focused messages
● Ensure brand consistency in copy through tone, voice and terminology
● Analyse social media content and campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
● Monitor and develop reports on competitor activity and keep an eye on trends within the online space
● Suggest innovative campaigns to engage with audiences through online channels & tools
● Address customer grievances and manage customer relations on social media platforms
● Spearhead the paid media approach for clients by running ads through Facebook Ad Manager to increase reach, traffic & conversions for clients
● Collaborate with brands and influencers for campaigns to increase reach and augment WOM buzz for clients
Education and Experience Requirements:
● A Bachelors / Specialized course in Business, Marketing, Digital, Journalism, Public Relations or relevant fields
● 1-2 years of experience in Digital Marketing (Freshers Welcome)
● Certifications related to digital marketing and social media through online courses offered by Udemy, Coursera, Google and other relevant platforms are an added bonus
Skills & Attribute Requirements:
● Extensive Knowledge of Social Media Platforms & Digital Marketing Best Practices
● Expertise in Microsoft Excel, Word & Powerpoint is a plus
● Strong understanding of marketing strategy and how to effortlessly utilize the fundamental concepts throughout various forms of outreach
● Proficient Copywriting skills are a must
● Ability to drive initiatives, be creative, innovative and able to think out of the box
● Ability to understand the uniqueness of each brand to craft a distinctive strategy that would suit the brand’s audience
● BONUS if there is experience and comfort with shooting and editing photo & video content
● Good Interpersonal Skills
● Strong Verbal and Written Communication Skills
● Analytical mindset and Critical thinking
● Team player with a Positive attitude
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
