Social Media Executive

Pay
₹8,1+6.+1 - ₹20,000.00 a month
Job type
Full-time
Shift and schedule
Day shift
 
Location
Jaipur, Rajasthan
 
Full job description
Social Media Executive

Social Media Manager Job Responsibilities:

Contributes to the marketing strategy by leveraging social media to identify and acquire customers.
Develops social media marketing plans and programs for each product and directs promotional support.
Maintains online relations with customers by organizing and developing specific customer-relations programs/platforms.
Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.
Maintains research database by identifying and assembling marketing information.
Provides marketing information by answering questions and requests.
Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
Maintains social media marketing staff by recruiting, selecting, training, and managing employees.
Develops marketing staff by providing information, educational opportunities, and growth opportunities.
Creating content, including text posts, video and images for use on social media
Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy
Scheduling social media posts using applications
Handling Performance Marketing

Creating promotional digital content
Interacting with customers and dealing with customers’ enquiries
Developing new social media strategies and campaigns
Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
Keeping track of data and analysing the performance of social media campaigns
Collaborating with colleagues from across marketing departments to ensure branding is consistent
Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
Requirements and skills

· Proven working experience in social media marketing or as a Digital Media Specialist

· Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

· Demonstrable social networking experience and social analytics tools knowledge

· Adequate knowledge of web design, web development, CRO and SEO

· Knowledge of online marketing and good understanding of major marketing channels

· Positive attitude, detail and customer oriented with good multitasking and organisational ability

· Fluency in English

· A knowledge of and an interest in the methods organisations use to promote themselves through social media is a necessity

· Strong communication and presentation skills

· Photo and video-editing experience

· Organisational skills

· Bachelor’s or master’s degree in marketing or a related field

· Proven working experience in digital marketing, particularly within the industry

· Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns

· Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

· Working knowledge of ad serving tools

· Experience in setting up and optimizing PPC campaigns on all major search engines

· Working knowledge of HTML, CSS, and JavaScript development and constraints

·

Job Type: Full-time

Pay: ₹8,1+6.+1 - ₹20,000.00 per month

Schedule:

Day shift
Ability to commute/relocate:

Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Preferred)
Education:

Bachelor's (Preferred)
Experience:

Social media marketing: 2 years (Required)
total work: 3 years (Preferred)
License/Certification:

Digital marketing (Preferred)