Social Media Executive

Job Description:

We are looking for a talented and passionate Social Media Executive to join our team. As a Social Media Executive, you will be responsible for developing and implementing social media strategies to enhance our brand visibility, engage our target audience, and drive business growth. The ideal candidate will have a deep understanding of various social media platforms, excellent communication skills, and a creative mindset. This is an exciting opportunity to shape our brand's online presence and make a meaningful impact in the digital landscape. You will be working with the Brand Manager closely.

Responsibilities:

· Develop and execute social media strategies to increase brand awareness, engagement, and conversions across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube).

· Create and curate compelling and relevant content, including text posts, images, videos, and infographics, to drive audience engagement and foster brand loyalty.

· Monitor social media channels, respond to comments and inquiries in a timely and professional manner, and proactively engage with followers and influencers.

· Conduct market research and stay updated with industry trends to identify opportunities for content creation and audience targeting.

· Collaborate with the team to align social media efforts with overall marketing campaigns and promotional activities.

· Monitor and analyze social media metrics, track campaign performance, and provide regular reports and insights to management.

· Stay informed about emerging social media platforms, tools, and best practices, and recommend innovative approaches to improve our social media presence.

· Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.

· Ensure brand consistency across all social media channels, adhering to the company's tone, voice, and visual guidelines.

· Stay updated with relevant industry regulations and guidelines, ensuring compliance in all social media activities.

Qualifications:

· Bachelor's degree in Marketing, Communications, or a related field.

· Proven experience of minimum 2 years as a Social Media Executive or similar role, preferably in a corporate or agency environment.

· In-depth knowledge of various social media platforms, their features, and best practices.

· Strong writing and editing skills, with the ability to create engaging and concise copy.

· Excellent visual and design sense to create visually appealing social media assets.

· Solid understanding of social media metrics and analytics, with the ability to derive actionable insights.

· Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads) and experience in managing paid campaigns is a plus.

· Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.

· Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:
• Day shift

Ability to commute/relocate:
• Mumbai Suburban, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred)

Experience:
• Social media marketing: 1 year (Preferred)
• total work: 2 years (Preferred)

License/Certification:
• Digital marketing (Preferred)

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