Job Description
Full job description
Job Title: Social Media & Influencer Marketing Manager
Location: Mumbai
Experience: 2-3 years (flexible for high-potential candidates)
Type: Full-time
About the Role
We’re looking for a dynamic, hands-on Social Media & Influencer Marketing Manager who thrives in a fast-paced startup environment. This role requires a blend of strategic thinking, content creation, and execution excellence. You will be responsible for building brand presence, driving engagement, and scaling influencer collaborations from the ground up.
Key Responsibilities
1. Social Media Strategy & Execution
Plan and execute social media strategy across platforms (Instagram, YouTube, etc.)
Manage content calendars aligned with brand and business goals
Track trends and leverage them for real-time content opportunities
2. Content Creation
Conceptualize and create engaging content (posts, reels, stories, scripts)
Work closely with designers, video editors, or create basic content independently
Ensure consistent brand voice and storytelling
3. Influencer Marketing
Identify, evaluate, and onboard relevant influencers across tiers
Build and manage relationships with creators and agencies
Execute end-to-end influencer campaigns (briefing, negotiation, tracking, reporting)
Ensure cost efficiency and performance optimization (CPV, engagement, reach)
4. Research & Insights
Conduct ongoing research on trends, creators, formats, and platform updates
Analyze competitor and category activity
Derive insights to improve campaign effectiveness and content strategy
5. Performance Tracking & Reporting
Monitor campaign performance and optimize based on data
Track key metrics: engagement, reach, CPV, ROI
Present actionable insights and recommendations
Who You Are
Strong understanding of social media platforms and content trends
Hands-on with content (you don’t just brief-you can create)
Experience in influencer marketing (brand or agency side)
Data-driven mindset with the ability to balance creativity and performance
Comfortable working in ambiguity and building processes from scratch
Strong communication and stakeholder management skills
Nice to Have
Experience in food/FMCG/D2C categories
Existing network of influencers and agencies
Basic knowledge of editing tools (Canva, CapCut, etc.)
Why Join Us
Opportunity to build and scale from scratch
High ownership and visibility
Fast learning curve in a growing startup environment
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
Job Title: Social Media & Influencer Marketing Manager
Location: Mumbai
Experience: 2-3 years (flexible for high-potential candidates)
Type: Full-time
About the Role
We’re looking for a dynamic, hands-on Social Media & Influencer Marketing Manager who thrives in a fast-paced startup environment. This role requires a blend of strategic thinking, content creation, and execution excellence. You will be responsible for building brand presence, driving engagement, and scaling influencer collaborations from the ground up.
Key Responsibilities
1. Social Media Strategy & Execution
Plan and execute social media strategy across platforms (Instagram, YouTube, etc.)
Manage content calendars aligned with brand and business goals
Track trends and leverage them for real-time content opportunities
2. Content Creation
Conceptualize and create engaging content (posts, reels, stories, scripts)
Work closely with designers, video editors, or create basic content independently
Ensure consistent brand voice and storytelling
3. Influencer Marketing
Identify, evaluate, and onboard relevant influencers across tiers
Build and manage relationships with creators and agencies
Execute end-to-end influencer campaigns (briefing, negotiation, tracking, reporting)
Ensure cost efficiency and performance optimization (CPV, engagement, reach)
4. Research & Insights
Conduct ongoing research on trends, creators, formats, and platform updates
Analyze competitor and category activity
Derive insights to improve campaign effectiveness and content strategy
5. Performance Tracking & Reporting
Monitor campaign performance and optimize based on data
Track key metrics: engagement, reach, CPV, ROI
Present actionable insights and recommendations
Who You Are
Strong understanding of social media platforms and content trends
Hands-on with content (you don’t just brief-you can create)
Experience in influencer marketing (brand or agency side)
Data-driven mindset with the ability to balance creativity and performance
Comfortable working in ambiguity and building processes from scratch
Strong communication and stakeholder management skills
Nice to Have
Experience in food/FMCG/D2C categories
Existing network of influencers and agencies
Basic knowledge of editing tools (Canva, CapCut, etc.)
Why Join Us
Opportunity to build and scale from scratch
High ownership and visibility
Fast learning curve in a growing startup environment
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Social Media & Influencer Marketing Manager position is now open for candidates interested in the Media & Communication sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.