Job Description
Job Title: Social Media Manager / Digital Marketing Manager
Qualifications
• Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, or related field
• 3–7 years of experience in Social Media Management / Digital Marketing
Preferred (Good to Have):
• Experience in education, real estate, or industrial/B2B marketing
• Knowledge of CRM tools and lead management systems
• Experience managing agencies or external vendors
Location: Adalaj, Gandhinagar, Gujarat
Employment Type: Full-Time
Department: Marketing / Digital Marketing
Reporting To: Vice President / Head – Marketing / Director
Job Summary:
We are seeking a strategic and performance-driven Social Media Manager / Digital Marketing Manager to plan, execute, and manage our digital presence across multiple business verticals. The role involves driving brand visibility, lead generation, admissions inquiries, and engagement through social media platforms and digital marketing channels while ensuring consistency in brand communication.
Business Verticals Covered
• Education: International School, University, MBA College, Pharmacy College
• Infrastructure & Real Estate: Residential High-Rise Projects
• Manufacturing & Trading: Industrial and Modified Bitumen Products
Key Responsibilities:
Social Media Management:
• Develop and implement social media strategies for all business verticals
• Manage official accounts on platforms such as Facebook, Instagram, LinkedIn, YouTube, and X
• Plan content calendars aligned with admissions cycles, project launches, and product promotions
• Monitor engagement, respond to comments/messages, and manage online reputation
• Track trends and recommend platform-specific content formats
Digital Marketing & Campaign Management:
• Plan and execute digital marketing campaigns for:
• Student admissions and academic programs
• Real estate project promotions and lead generation
• Industrial product branding and B2B marketing
• Manage paid campaigns (Meta Ads, Google Ads, LinkedIn Ads)
• Optimize campaigns for reach, engagement, conversions, and ROI
Content & Creative Coordination:
• Coordinate with content writers, graphic designers, and video editors
• Ensure consistent brand messaging and visual identity
• Review and approve creatives, captions, hashtags, and ad copies
Analytics, Reporting & Optimization:
• Track performance using analytics tools (Google Analytics, platform insights, ad dashboards)
• Prepare monthly performance reports and actionable insights
• Optimize campaigns based on data and performance trends
Website & SEO Coordination:
• Coordinate with SEO teams for organic growth strategies
• Ensure website content aligns with digital marketing objectives
• Support landing page optimization for better conversions
Required Skills & Technical Competencies:
• Strong understanding of social media platforms and algorithms
• Hands-on experience with paid advertising (Google Ads, Meta Ads, LinkedIn Ads)
• Knowledge of SEO, content marketing, and email marketing
• Proficiency in analytics and reporting tools
• Ability to manage multiple brands and target audiences
Thanks & Regards
Vikas Solanki - HR Manager
+91-XXXXXXXXXX
[email protected]
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹70,000.00 per month
Work Location: In person
Qualifications
• Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, or related field
• 3–7 years of experience in Social Media Management / Digital Marketing
Preferred (Good to Have):
• Experience in education, real estate, or industrial/B2B marketing
• Knowledge of CRM tools and lead management systems
• Experience managing agencies or external vendors
Location: Adalaj, Gandhinagar, Gujarat
Employment Type: Full-Time
Department: Marketing / Digital Marketing
Reporting To: Vice President / Head – Marketing / Director
Job Summary:
We are seeking a strategic and performance-driven Social Media Manager / Digital Marketing Manager to plan, execute, and manage our digital presence across multiple business verticals. The role involves driving brand visibility, lead generation, admissions inquiries, and engagement through social media platforms and digital marketing channels while ensuring consistency in brand communication.
Business Verticals Covered
• Education: International School, University, MBA College, Pharmacy College
• Infrastructure & Real Estate: Residential High-Rise Projects
• Manufacturing & Trading: Industrial and Modified Bitumen Products
Key Responsibilities:
Social Media Management:
• Develop and implement social media strategies for all business verticals
• Manage official accounts on platforms such as Facebook, Instagram, LinkedIn, YouTube, and X
• Plan content calendars aligned with admissions cycles, project launches, and product promotions
• Monitor engagement, respond to comments/messages, and manage online reputation
• Track trends and recommend platform-specific content formats
Digital Marketing & Campaign Management:
• Plan and execute digital marketing campaigns for:
• Student admissions and academic programs
• Real estate project promotions and lead generation
• Industrial product branding and B2B marketing
• Manage paid campaigns (Meta Ads, Google Ads, LinkedIn Ads)
• Optimize campaigns for reach, engagement, conversions, and ROI
Content & Creative Coordination:
• Coordinate with content writers, graphic designers, and video editors
• Ensure consistent brand messaging and visual identity
• Review and approve creatives, captions, hashtags, and ad copies
Analytics, Reporting & Optimization:
• Track performance using analytics tools (Google Analytics, platform insights, ad dashboards)
• Prepare monthly performance reports and actionable insights
• Optimize campaigns based on data and performance trends
Website & SEO Coordination:
• Coordinate with SEO teams for organic growth strategies
• Ensure website content aligns with digital marketing objectives
• Support landing page optimization for better conversions
Required Skills & Technical Competencies:
• Strong understanding of social media platforms and algorithms
• Hands-on experience with paid advertising (Google Ads, Meta Ads, LinkedIn Ads)
• Knowledge of SEO, content marketing, and email marketing
• Proficiency in analytics and reporting tools
• Ability to manage multiple brands and target audiences
Thanks & Regards
Vikas Solanki - HR Manager
+91-XXXXXXXXXX
[email protected]
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹70,000.00 per month
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Manager position is now open for candidates interested in the Media & Communication sector. This role in Gujarat offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.
