Social Media Manager

21 hours ago
Internship
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Job description
Company Description Afour is a complete influencer branding business that helps brands engage and activate audiences across all social channels by leveraging influencers and digital specialists. To provide customized approaches to our clients, our creative and client teams are supported by cutting-edge technology and production skills. Role Description This is a full-time on-site role as a Social Media Manager at AFOUR Media in Mumbai. The Social Media Manager will be responsible for day-to-day tasks related to client servicing, social media marketing, communication, content strategy, social media optimization (SMO), and writing. They will develop and execute social media strategies, create engaging content and social media calendars, optimize social media presence, and communicate with clients and stakeholders. Position : Social Media Management Type : Full Time Internship (WFO) No. of Openings : 2 Stipend : 8K - 15K (Based on skill) Internship Period : 3 Months Office Location : Andheri East, Mumbai Working Hours : 11: 30 AM - 7 PM Qualifications • Keen interest Client Servicing, Social Media Marketing, Communication, and Content Strategy skills • Social Media Optimization (SMO) and Writing skills • Experience in developing and executing social media strategies • Strong written and verbal communication skills • Ability to create engaging and compelling content • Knowledge of social media platforms and trends • Attention to detail and ability to meet deadlines • Pursuing Bachelor's degree in Marketing, Communications, or related field Responsibilities Social Media Strategy Crafting: Develop and execute an all-encompassing social media strategy that harmonizes with the brand's goals and resonates with the target audience's preferences and demographics on the client's social media channels. Compelling Content Generation: Produce captivating and visually striking content, including imagery, videos, and captivating copy, to spotlight our client's perfumes, brand narrative, and aspirational lifestyle. Curate user-generated content and liaise with influencers to extend the brand's visibility on the client's social media platforms. Community Cultivation: Nurture authentic and meaningful interactions with the audience by promptly and genuinely engaging with comments, messages, and mentions on the client's social media channels. Foster a sense of belonging and community among our client's followers and brand enthusiasts. Strategic Campaign Management: Strategize and execute social media campaigns, encompassing product debuts, special offers, interactive initiatives, and partnerships, from conceptualization to post-campaign evaluation on the client's social media platforms. Performance Evaluation: Monitor and analyze vital metrics such as engagement, reach, conversion rates, and return on investment using social media analytics tools on the client's platforms. Utilize data-driven insights to refine content and campaign tactics continually. Trend Tracking and Innovative Approaches: Stay abreast of emerging social media trends, platform enhancements, and industry benchmarks. Experiment with novel features and formats to uphold the brand's leadership in social media innovation on the client's social media channels. Partnership and Influencer Collaboration: Identify and forge alliances with influencers, brand advocates, and strategic partners to amplify brand messaging and broaden our audience reach on the client's social media platforms. Collaborative Workflow Management: Facilitate seamless coordination among various agencies, graphic designers, photographers, and content creators to ensure cohesive and efficient execution of tasks on the client's social media channels.