Job Description
About SORA Clothing
SORA Clothing is a fast-growing DTC streetwear brand built on innovative, and unique designs that bring attention to detail in the world of fashion. We seamlessly blend anime culture with modern streetwear, creating pieces that resonate with a highly engaged and passionate audience.
Our brand thrives at the intersection of culture, creativity, and digital storytelling, where content plays a critical role in how we connect with and grow our community.
We are looking for a Director of Social Media who can take full ownership of our content strategy, scale our social presence, and drive measurable growth in views, traffic, and revenue.
This is not a traditional social media role. You will be responsible for building and scaling a high-performing content engine.
What You’ll Do
Own and lead the end-to-end social media strategy across TikTok, Instagram, and YouTube Shorts
Develop and execute content strategies that consistently increase views, engagement, and traffic
Ideate and produce high-performing, viral-first content concepts aligned with brand positioning
Lead content direction including storyboarding, shoot planning, and creative execution
Analyze performance metrics (retention, watch time, engagement) and translate insights into actionable improvements
Build and scale repeatable content formats and series
Manage and direct content creators, ensuring clear briefs and high output quality
Collaborate with influencers, UGC creators, and brand partners to expand reach and content volume
Align content with product drops, campaigns, and key business objectives
Continuously test, iterate, and scale content through a structured experimentation approach
Must-Have Requirements
Proven track record of scaling social media channels (TikTok, Instagram, YouTube Shorts)
Demonstrated success creating or leading viral content (100K–1M+ views) that you personally ideated
Strong understanding of social media analytics and ability to translate data into content improvements
Deep knowledge of platform-specific trends and how to adapt them to brand storytelling
Ability to develop clear content direction and creative strategy, not just execute
Experience leading creators and managing content production workflows
Strong experimentation mindset with a focus on performance and iteration
Clear understanding of how content drives traffic and revenue, not just engagement
Preferred Experience
Experience working in DTC apparel (streetwear preferred)
Hands-on experience with creative direction and content production
Strong passion for anime and fashion
6+ years of experience in social media, content strategy, or related roles
Experience leading and managing teams or creators
What Success Looks Like
Timely delivery of content across cross functional teams
KPI’s are measured and delivered with constant growth
Consistent growth in traffic driven from social to the website
Measurable contribution to revenue from organic social channels
Why Join SORA Clothing
Work with a brand where ideas and creativity fuel the future of streetwear fashion
Competitive salary + performance-based bonus tied to growth and impact
High ownership and autonomy ( your ideas will directly influence content, growth, and revenue)
Opportunity to build and lead a high-performing social content engine from the ground up
Flexible work environment (hybrid with flexible hours) that supports creativity and productivity
Be part of a team that values speed, experimentation, and bold thinking over hierarchy
On Site / Hybrid
Job Type: Full-time
Pay: $70,000.00-$100,000.00 per year
Benefits:
Casual dress
On-site parking
Paid time off
Store discount
Application question(s):
Provide links to your personal/work social media accounts showcasing your work. Applications with links to anything but social media accounts will not be reviewed*
Work Location: Hybrid remote in Toronto, ON
SORA Clothing is a fast-growing DTC streetwear brand built on innovative, and unique designs that bring attention to detail in the world of fashion. We seamlessly blend anime culture with modern streetwear, creating pieces that resonate with a highly engaged and passionate audience.
Our brand thrives at the intersection of culture, creativity, and digital storytelling, where content plays a critical role in how we connect with and grow our community.
We are looking for a Director of Social Media who can take full ownership of our content strategy, scale our social presence, and drive measurable growth in views, traffic, and revenue.
This is not a traditional social media role. You will be responsible for building and scaling a high-performing content engine.
What You’ll Do
Own and lead the end-to-end social media strategy across TikTok, Instagram, and YouTube Shorts
Develop and execute content strategies that consistently increase views, engagement, and traffic
Ideate and produce high-performing, viral-first content concepts aligned with brand positioning
Lead content direction including storyboarding, shoot planning, and creative execution
Analyze performance metrics (retention, watch time, engagement) and translate insights into actionable improvements
Build and scale repeatable content formats and series
Manage and direct content creators, ensuring clear briefs and high output quality
Collaborate with influencers, UGC creators, and brand partners to expand reach and content volume
Align content with product drops, campaigns, and key business objectives
Continuously test, iterate, and scale content through a structured experimentation approach
Must-Have Requirements
Proven track record of scaling social media channels (TikTok, Instagram, YouTube Shorts)
Demonstrated success creating or leading viral content (100K–1M+ views) that you personally ideated
Strong understanding of social media analytics and ability to translate data into content improvements
Deep knowledge of platform-specific trends and how to adapt them to brand storytelling
Ability to develop clear content direction and creative strategy, not just execute
Experience leading creators and managing content production workflows
Strong experimentation mindset with a focus on performance and iteration
Clear understanding of how content drives traffic and revenue, not just engagement
Preferred Experience
Experience working in DTC apparel (streetwear preferred)
Hands-on experience with creative direction and content production
Strong passion for anime and fashion
6+ years of experience in social media, content strategy, or related roles
Experience leading and managing teams or creators
What Success Looks Like
Timely delivery of content across cross functional teams
KPI’s are measured and delivered with constant growth
Consistent growth in traffic driven from social to the website
Measurable contribution to revenue from organic social channels
Why Join SORA Clothing
Work with a brand where ideas and creativity fuel the future of streetwear fashion
Competitive salary + performance-based bonus tied to growth and impact
High ownership and autonomy ( your ideas will directly influence content, growth, and revenue)
Opportunity to build and lead a high-performing social content engine from the ground up
Flexible work environment (hybrid with flexible hours) that supports creativity and productivity
Be part of a team that values speed, experimentation, and bold thinking over hierarchy
On Site / Hybrid
Job Type: Full-time
Pay: $70,000.00-$100,000.00 per year
Benefits:
Casual dress
On-site parking
Paid time off
Store discount
Application question(s):
Provide links to your personal/work social media accounts showcasing your work. Applications with links to anything but social media accounts will not be reviewed*
Work Location: Hybrid remote in Toronto, ON
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Manager - Apparel Brand position is now open for candidates interested in the Fashion Designer Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Fashion Designer Jobs is a plus.
