Description
Key Responsibilities:
Curate creative content for Instagram, Facebook, LinkedIn, and Twitter
Perform research on the latest audience preferences and the benchmark trends in the fashion industry
Design and implement social media strategy that aligns with our business goals
Define specific objectives and monitor ROI
Curate, edit, publish and share engaging content daily.
Monitor web traffic metrics and optimize for the same
Suggest new features to promote brand awareness
Collaborate with the sales, marketing, and customer service teams to ensure brand consistency
Analyze key metrics using the latest management tools to boost sales
Social Media Manager Requirements:
Bachelor's degree in Digital Marketing or a relevant field
3+ years of proven work experience as a Social media manager
Proficiency in content management
Excellent copywriting skills
Solid knowledge of SEO and keyword research
Expertise in Google Analytics and Hootsuite
Knowledge of online marketing channels
Excellent communication skills