Roles & Responsibilities:

· Perform research on current benchmark trends and audience preferences

· Design and implement social media strategy to align with business goals

· Set specific objectives and report on ROI

· Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos and news)

· Monitor SEO and web traffic metrics

· Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

· Communicate with followers, respond to queries in a timely manner and monitor customer reviews

· Oversee social media accounts’ design (e.g., Facebook timeline cover, profile pictures and blog layout)

· Suggest and implement new features to develop brand awareness, like promotions and competitions

· Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements & Skills:

· Proven work experience as a social media manager

· Hands on experience in content management

· Excellent copywriting skills

· Ability to deliver creative content (text, image and video)

· Solid knowledge of SEO, keyword research and Google Analytics

· Knowledge of online marketing channels

· Familiarity with web design

· Excellent communication skills

· Analytical and multitasking skills