Responsibilities
• Analyze customer expectations according to past social media activity
• Develop social media campaigns
• Define KPIs and KRAs for social media campaigns
• Update social media content across all channels
• Engage with customers and followers
• Use social media marketing tools such as Buffer and Hootsuite (mention any social media marketing tool that you are currently using or plan to use)
• Monitor campaigns and analyzes data obtained
• Monitor SEO and web traffic metrics
• Establish relationships with social media influencers to develop a strong network
• Develop content or get it done by content developers
• Keep an eye on social media trends
• Communicate effectively to all stakeholders including senior management and content developers

Skills and Qualifications
• Experience as a social media manager or a similar role (be specific, and include the number of years of experience)
• Experience in creating social media strategies
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
• Excellent verbal and written communication skills
• Craft engaging content
• Organized and able to multitask

Preferred Qualifications
• Master’s degree in marketing, digital marketing, internet marketing or related field
• Prior experience as a copywriter
• Prior experience as a content manager