Job Description
We are seeking a creative and results-driven Social Media Manager with a strong background in SEO and SEM to join our marketing team. As a Social Media Manager, you will be responsible for developing and executing effective social media strategies that drive engagement, brand awareness, and lead generation. Your expertise in SEO and SEM will be crucial in optimizing our online presence and ensuring our digital campaigns achieve maximum visibility and impact.
Responsibilities:
- Develop and implement comprehensive social media strategies aligned with our marketing objectives.
- Create, curate, and manage high-quality, engaging content for various social media platforms.
- Plan and execute paid social media advertising campaigns to maximize reach and conversions.
- Monitor and analyze social media performance metrics using tools like Google Analytics, social media analytics, etc.
- Collaborate with cross-functional teams to ensure brand consistency and messaging across all digital channels.
- Utilize SEO techniques to optimize content for search engines and improve organic visibility.
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Manage and optimize SEM campaigns (Google Ads, Bing Ads) to increase website traffic and conversions.
- Stay updated with industry trends, algorithm changes, and emerging social media and SEO/SEM practices.
- Engage with the online community, respond to comments, and foster positive relationships with followers.
- Stay informed about the latest digital marketing trends and adapt strategies accordingly.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience as a Social Media Manager, with a demonstrated track record of managing successful campaigns.
- Proficiency in SEO techniques, keyword research, and optimization strategies.
- Experience in planning and managing SEM campaigns (Google Ads, Bing Ads).
- Excellent understanding of social media platforms, trends, and best practices.
- Strong analytical skills and the ability to interpret performance data.
- Exceptional written and verbal communication skills.
- Creativity and the ability to think outside the box.
- Strong project management and organizational skills.
- Up-to-date with the latest digital marketing trends and tools.
- Relevant certifications in social media marketing, SEO, and SEM are a plus
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
