Social Media Marketing Manager

We are a premium kids’ wear clothing brand in India, known for its curated, fashion-forward collections designed for little trendsetters. We are passionate about blending style, comfort, and quality in every outfit, and now we are looking for a dynamic professional to take our digital presence and e-commerce business to new heights.

• Be part of a growing premium kidswear fashion brand in India.

• Opportunity to take ownership of e-commerce growth and brand presence.

• Work in a dynamic, creative, and fashion-driven environment.

Experience Required: 4–8 years

Industry Preference: Fashion/Apparel (mandatory)

Key Responsibilities:

E-commerce Management

• Drive online sales growth by managing and optimizing website and online sales channels.

• Expand the brand’s presence on premium e-commerce platforms.

• Ensure strong product, merchandising & pricing strategies.

• Implement performance-driven campaigns, promotions, and discount strategies aligned with business goals.

• Analyze sales, traffic, and conversion reports to identify improvement areas and drive revenue growth.

Social Media Strategy & Management

• Develop and execute social media strategies across Instagram, Facebook, and emerging digital platforms.

• Manage content creation and curation including photoshoots, reels, posts, influencer collaborations, and stories. closely work with social media agencies.

• Build engaging campaigns that highlight the brand’s premium positioning and festive/occasion wear appeal.

• Engage with customers and community online to build a strong digital brand presence.

• Track key metrics (engagement rate, follower growth, CTR, reach) and optimize campaigns accordingly.

• Partner with digital advertising (Facebook Ads, Instagram Ads, Google Ads) to boost sales and brand visibility.

Qualifications & Skills:

• Bachelor’s or Master’s degree in Marketing, Fashion Management, Business, or relevant field.

• 4–5 years of proven experience in fashion apparel e-commerce and social media management.

• Strong understanding of online retail dynamics, customer behavior, and children’s fashion segment.

• Excellent knowledge of Instagram, Facebook, and digital performance tools.

• Prior experience in online channel sales expansion and relationship management with e-commerce marketplaces.

• Strong communication and leadership skills with the ability to work cross-functionally.