Job Description
Strong work ethic. Strategic thinker. Team player.
Does this sound like you? If so, this position may be for you.
The Armour Group Limited is one of the leading hospitality, development and construction companies in Atlantic
Canada. With its dedicated team of professionals, The Armour Group Limited continues a proud history of creating
a sense of place in Nova Scotia – carefully designing, developing, constructing and operating some of our region’s
most iconic buildings and businesses including Muir Hotel, Delta by Marriott Dartmouth, and Queens Marque
District. With more than 50 years of history locally, this family-owned firm remains committed to a principled
approach to development, ensuring that our work is environmentally sustainable and integrated into the
communities we serve. If you share our values and would like to work with skilled professionals, Armour is
presently seeking a Social Media Marketing Specialist
Reporting to the Associate Director of Digital Marketing, the Social Media Coordinator is responsible for
managing the digital presence of Freehand Hospitality restaurants, overseeing content creation, scheduling, and
community engagement across multiple platforms. This individual will work closely with chefs, general
managers, and leadership to ensure the social strategy aligns with brand goals and operational needs. They will
create, curate, and execute engaging content that reflects the unique identity of each restaurant and drives
guest engagement.
This role is based in-office with occasional requirements to work evenings and weekends for events. Travel to
restaurant locations and event venues will be required.
As Social Media Marketing Specialist, you’ll get to:
Content Creation and Management:
- Capture high-quality content at special events, experiences, and day-to-day operations.
Coordinate and manage professional photographers and videographers for menu launches and
other major shoots.
Develop detailed shot lists, mood boards, and comprehensive content plans.
Social Media Strategy and Planning:
- Assist in developing and refining social media strategies for each restaurant.
Maintain and manage quarterly content calendars tailored to individual restaurant needs.
Schedule and publish posts across various social media platforms.
Community Engagement:
- Monitor and respond to comments, messages, and reviews in a timely and brand-appropriate
manner.
Address guest concerns or complaints, escalating to appropriate leadership as needed.
Identify opportunities to engage with the online community and elevate brand presence.
Collaboration and Communication:
- Work closely with chefs, general managers, and the Freehand leadership team to coordinate
shoots and align content with operational updates.
Act as a liaison between creative teams and restaurant operations to ensure alignment on brand
and marketing goals.
Analytics and Reporting:
- Provide monthly performance snapshots for each social account, highlighting trends,
opportunities, and areas for improvement.
Use analytics tools to measure the effectiveness of content and strategies, recommending
optimizations.
Event Support:
Attend and capture content for key events, ensuring the brand is represented authentically and
effectively.
Support event promotion through digital channels before, during, and after the event.
• Administrative Duties:
Maintain a repository of all content for easy access and reuse.
Stay up to date on industry trends and platform updates to keep strategies innovative and
effective.
What we’re looking for:
Experience in social media management, preferably in food and beverage or a related industry.
Strong photography, videography, and editing skills.
Proficiency in social media tools and scheduling platforms.
Excellent written and verbal communication skills.
Ability to manage multiple projects in a fast-paced environment.
Experience with analytics and reporting tools.
Additional Competencies
Creative thinker with an eye for detail.
Strong organizational skills and ability to meet deadlines.
Passion for hospitality and the food and beverage industry.
Team player with a proactive approach to problem-solving.
What's in it for you?
Comprehensive Health and Dental Benefits
Employer RRSP plan
Employee Assistance Program
Continuing education support
Discounts at selected Freehand restaurants
On-site fitness facilities
Opportunity for internal career growth
Working along side a collaborative team of likeminded individuals
As Armour Group is a family organization, we value our employees and their well-being. If you would like to join
an organization at which you can have work life balance, career growth, long term job stability, and an
opportunity to positively contribute to the Maritimes, this position may be for you!
Qualified applicants are invited to submit their resume and cover letter to recruitment@armourgroup.com. The
Armour Group Limited is an equal opportunity employer. While we thank all applicants only those selected for
an interview will be contacted.
Does this sound like you? If so, this position may be for you.
The Armour Group Limited is one of the leading hospitality, development and construction companies in Atlantic
Canada. With its dedicated team of professionals, The Armour Group Limited continues a proud history of creating
a sense of place in Nova Scotia – carefully designing, developing, constructing and operating some of our region’s
most iconic buildings and businesses including Muir Hotel, Delta by Marriott Dartmouth, and Queens Marque
District. With more than 50 years of history locally, this family-owned firm remains committed to a principled
approach to development, ensuring that our work is environmentally sustainable and integrated into the
communities we serve. If you share our values and would like to work with skilled professionals, Armour is
presently seeking a Social Media Marketing Specialist
Reporting to the Associate Director of Digital Marketing, the Social Media Coordinator is responsible for
managing the digital presence of Freehand Hospitality restaurants, overseeing content creation, scheduling, and
community engagement across multiple platforms. This individual will work closely with chefs, general
managers, and leadership to ensure the social strategy aligns with brand goals and operational needs. They will
create, curate, and execute engaging content that reflects the unique identity of each restaurant and drives
guest engagement.
This role is based in-office with occasional requirements to work evenings and weekends for events. Travel to
restaurant locations and event venues will be required.
As Social Media Marketing Specialist, you’ll get to:
Content Creation and Management:
- Capture high-quality content at special events, experiences, and day-to-day operations.
Coordinate and manage professional photographers and videographers for menu launches and
other major shoots.
Develop detailed shot lists, mood boards, and comprehensive content plans.
Social Media Strategy and Planning:
- Assist in developing and refining social media strategies for each restaurant.
Maintain and manage quarterly content calendars tailored to individual restaurant needs.
Schedule and publish posts across various social media platforms.
Community Engagement:
- Monitor and respond to comments, messages, and reviews in a timely and brand-appropriate
manner.
Address guest concerns or complaints, escalating to appropriate leadership as needed.
Identify opportunities to engage with the online community and elevate brand presence.
Collaboration and Communication:
- Work closely with chefs, general managers, and the Freehand leadership team to coordinate
shoots and align content with operational updates.
Act as a liaison between creative teams and restaurant operations to ensure alignment on brand
and marketing goals.
Analytics and Reporting:
- Provide monthly performance snapshots for each social account, highlighting trends,
opportunities, and areas for improvement.
Use analytics tools to measure the effectiveness of content and strategies, recommending
optimizations.
Event Support:
Attend and capture content for key events, ensuring the brand is represented authentically and
effectively.
Support event promotion through digital channels before, during, and after the event.
• Administrative Duties:
Maintain a repository of all content for easy access and reuse.
Stay up to date on industry trends and platform updates to keep strategies innovative and
effective.
What we’re looking for:
Experience in social media management, preferably in food and beverage or a related industry.
Strong photography, videography, and editing skills.
Proficiency in social media tools and scheduling platforms.
Excellent written and verbal communication skills.
Ability to manage multiple projects in a fast-paced environment.
Experience with analytics and reporting tools.
Additional Competencies
Creative thinker with an eye for detail.
Strong organizational skills and ability to meet deadlines.
Passion for hospitality and the food and beverage industry.
Team player with a proactive approach to problem-solving.
What's in it for you?
Comprehensive Health and Dental Benefits
Employer RRSP plan
Employee Assistance Program
Continuing education support
Discounts at selected Freehand restaurants
On-site fitness facilities
Opportunity for internal career growth
Working along side a collaborative team of likeminded individuals
As Armour Group is a family organization, we value our employees and their well-being. If you would like to join
an organization at which you can have work life balance, career growth, long term job stability, and an
opportunity to positively contribute to the Maritimes, this position may be for you!
Qualified applicants are invited to submit their resume and cover letter to recruitment@armourgroup.com. The
Armour Group Limited is an equal opportunity employer. While we thank all applicants only those selected for
an interview will be contacted.
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Halifax offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
