Social Media Marketing Specialist

💰 ₹28,800 - ₹46,080 (Est.) 📍 Mumbai

Job Description

7 hours ago
Full–time
No Degree Mentioned
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Job description
About CoinDCX: At CoinDCX, we are on a mission to lead the change toward a decentralized world, and we believe our employees are at the heart of it. Our journey over the past five years has been exhilarating as we have made significant strides - from becoming a unicorn to being a compliant exchange, onboarding over 15 million users, to launching an innovative self-custodial DeFi app called Okto. We are backed by investors such as Pantera, B Capital Group, Bain Capital Ventures, and Coinbase Ventures, among others. Building on this momentum, our focus now is on developing cutting-edge products, addressing accessibility and security challenges, and bridging the gap between people and Web3 technologies. Join us at CoinDCX, where CHANGE STARTS TOGETHER, and be part of an exciting journey to shape the future of the Web3 space. We offer a dynamic and inclusive work environment, ample opportunities for professional growth, and the chance to make a meaningful impact in the crypto and Web3 ecosystem. The Web 3 space is still new and we’re just getting started! Inside CoinDCX's Marketing Team: It's the perfect time to join the CoinDCX Marketing team. We are shaping the future of VDA in India through our breakthrough campaigns and amazing stories. We're a bunch of creative thinkers with a spot-on comms solution to any problem. You name it, we creatively solve it. We love to jam and collaborate with all other teams to help achieve their goals through our marketing efforts. Who you are: You're passionate about everything VDA and Web3 You take ownership and have a thirst for excellence with an impact-driven and result-oriented mindset. You grow while helping others grow with you You thrive on change, have attention to detail, and passion for quality You love exploring new ideas to build something useful and are always curious to learn What you'll do Job Overview: As a Social Media Specialist at CoinDCX, you will be responsible for developing and implementing social media strategies across various platforms. You will work closely with the marketing team to enhance our brand visibility, engage our audience, and drive organic growth. The ideal candidate has 2-4 years of hands-on experience in social media management, a keen eye for content trends, and a proven track record of successfully managing and growing social media accounts. Key Responsibilities: • Lead Strategy for CoinDCX’s Social: • Develop and execute comprehensive social media strategies to align with brand, product, and category narratives. • Work closely with cross-functional teams to help position CoinDCX as the most Trusted Crypto brand on social media. • Drive Brand Growth: • Drive organic growth in impressions, engagement rate, followers, etc across social media handles, particularly Twitter. • Have deep expertise in platform understanding and community behaviour on Twitter. • Collaborate to come up with ideas to boost growth metrics Job Location: Mumbai/Bangalore Agency Management • Work with external agencies to manage the day-to-day content calendar and ensure the highest form of creative quality and optimised turnaround times. • Ensure all comms are as per brand tone of voice and guidelines Community Management: • Monitor and engage with the online community, responding to comments and messages promptly and professionally. • Foster a positive and interactive online presence for the brand. • Analytics and Reporting: • Track and analyze social media performance metrics to measure the success of campaigns. • Provide regular reports and insights to inform future strategies. What you'll bring • A curious mindset and love for Web3 and crypto is a plus. • In-depth knowledge of social media platforms, particularly Twitter. • Proficiency in using social media management tools and analytics platforms. • Excellent written and verbal communication skills. • Creative thinking and problem-solving abilities. • Ability to work independently and as part of a collaborative team. What's in it for you • Unlimited Wellness Leaves • Personalised Mental Wellness & Caregiving sessions by Experts • Recharge and Rejuvenate through team outings • DYOB - Design your Own Benefit • Linkedin Learning

💡 Quick Summary

Seeking a career-building opportunity? The Social Media Marketing Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.

Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.

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Job Details

Company Name: CoinDCX

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The expected salary for Social Media Marketing Specialist in Mumbai is ₹28,800 - ₹46,080 (Est.) per month. Actual compensation may vary based on experience and negotiation.
No, Social Media Marketing Specialist is an on-site position based in Mumbai. Candidates must be able to commute or relocate to this location.
Basic communication skills, a proactive attitude, and the ability to work in a team are required for Social Media Marketing Specialist. Previous experience in Marketing Executive Jobs is a plus. Freshers may also apply depending on the employer's requirements.
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