Job description
Location: Jaipur, Rajasthan

Experience: 1 to 4 Years

Company Description

Welcome to The Cogent, your trusted partner in digital transformation. With over five years of industry experience, we specialize in delivering comprehensive digital solutions, including marketing, website development, design, and video production. Our team of over 60 professionals serves clients across 50 diverse industries with a 98% client retention rate.

Role Description

This is a full-time, on-site social media marketing specialist position in Jaipur. The Specialist will play a crucial role in our team, responsible for social media marketing, content creation, digital marketing, communication, and marketing strategies to drive business growth.

Client Management:
• Manage a portfolio of 15-18 clients, ensuring their social media strategies
• align with their business goals.
• Develop and maintain strong relationships with clients, understanding their
• needs and delivering customized social media solutions.
• Regularly meet with clients to review performance, discuss strategies, and provide updates.

Social Media Campaigns (SMC):
• Create, manage, and optimize social media campaigns across platforms like
• Facebook, Instagram, Twitter, and LinkedIn.
• Develop engaging and innovative content that resonates with target audiences and drives engagement.
• Monitor, analyze, and report on campaign performance using analytics tools, making data-driven decisions to improve results.

Content Creation and Management:
• Collaborate with the content team to produce high-quality visuals, videos, and written content.
• Utilize your camera-facing skills to create compelling video content and live streams.
• Schedule and publish posts, ensuring consistency and alignment with client branding and messaging.
• Stay updated with social media trends and platform updates to keep strategies fresh and compelling.

Community Engagement:
• Engage with followers, respond to comments and messages, and foster a positive online community.
• Identify and collaborate with influencers and brand advocates to enhance reach and credibility.

Reporting and Analytics:
• Prepare detailed performance reports for clients, highlighting key metrics, insights, and recommendations.
• Use analytics tools to track progress and measure the success of social media initiatives.

Qualifications:
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a social media marketing specialist or in a similar role.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools and platforms
• Camera-facing skills with the ability to create engaging video content.
• Creative mindset with the ability to think outside the box.
• Strong organizational skills and the ability to manage multiple clients and projects simultaneously.
• Knowledge of SEO and content marketing principles is a plus.