Social Media Marketing Specialist

💰 ₹50,400 - ₹80,640 (Est.) 📍 New Delhi

Job Description

With a positive spirit and a team of curious and courageous minds, we have the expertise to go deep to promote India and its heritage with our unique line of products—and we have fun doing it.

BRIEF ABOUT COMPANY:

Exotic India offers a unique selection of products that reflect the cultural traditions and lifestyle of India. We bring the best of India to enhance your living, touching every space and corner of your life. Our range of handpicked products are created and acquired, adhering strictly to our policy of Fair Trade, and celebrate India's famed arts, crafts, and spiritual depth with the aim to make India's culture and art accessible to all. As we curate products from artisans, designers, and artists who use traditional techniques, skills and hand-based processes, we give back by offering profits to support our culture that inspires us, while preserving its traditions in the process. Our complete collection can be viewed at www.exoticindia.com

ROLE & RESPONSIBILITIES:
• Manage Company’s social media handles, social media marketing campaigns and be up to date with trends
• Promoting products, services, and content over social media, in a way that is consistent with an organization’s brand and social media strategy
• Interacting with customers and dealing with customers’ enquiries. Provides information by answering questions and requests
• Keeping track of data and analyzing the performance of social media campaigns
• Collaborating with colleagues across marketing department to ensure branding is consistent. Work with internal creative team to ensure social media material (Images/Videos/Content etc.) is informative and appealing
• Upload Product Videos on YouTube/Instagram and other social media platforms.
• Supporting in conceptualizing innovative marketing campaigns for lead generation and product promotion
• Ensure development of Creatives and communication for the products in line with the Product/Sales strategy/Brand guidelines - Engage with marketing agencies to design and approve the creative
• Ensure coordination with new product launch with divisional team & marketing team for better product visibility across customers
• Communicate with industry professionals and influencers via social media to create a strong network
• Work on multiple projects in parallel while staying organized and meeting deadlines
• Submit daily, weekly, and monthly reports to assess achievement of states objectives.
• Any other duties as and when directed by seniors/reporting managers.

Who can Apply?
• Prior experience of at least 1-2 years in handling Social Media accounts of Company.
• Fair experience of all SM handles specially of Instagram and Youtube.
• Degree in Marketing or similar is advantageous.
• Creative and Innovative Skills

Exotic India is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, ****** orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. We are committed to create a dynamic work environment that values diversity and inclusion, respect and integrity, client focus, and innovation. For more information, visit www.exoticindia.com. Follow us on Twitter, Facebook, LinkedIn, and Instagram.

Exotic India is an E- Commerce organization and offers a unique selection of products that reflect the cultural traditions and lifestyle of India. It was launched in 1++8, with a passion for Indian culture, and a goal to bring together people who love India. we bring a selection of sculptures, jewelry, beauty products, paintings and more. Exotic India is a dedicated team of 100+ people, led by MBA and Engineers from top Indian Schools.

Offers from Exotic India:

Friendly Work Culture

Social Security Code- In Place

Annual Bonus- as per Company guidelines

Leave Encashments

Remuneration: - 18k-25k per month. Shall be based on current CTC & Experience

💡 Quick Summary

Seeking a career-building opportunity? The Social Media Marketing Specialist position is now open for candidates interested in the MIS Executive sector. This role in New Delhi offers a professional environment and growth potential.

Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in MIS Executive is a plus.

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Job Details

Company Name: Exotic India

Frequently Asked Questions

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The expected salary for Social Media Marketing Specialist in New Delhi is ₹50,400 - ₹80,640 (Est.) per month. Actual compensation may vary based on experience and negotiation.
No, Social Media Marketing Specialist is an on-site position based in New Delhi. Candidates must be able to commute or relocate to this location.
Basic communication skills, a proactive attitude, and the ability to work in a team are required for Social Media Marketing Specialist. Previous experience in MIS Executive is a plus. Freshers may also apply depending on the employer's requirements.
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