Job Description
Job Title
Social Media Specialist
Organisation Type
Company
Sector
Other Service Activities
Functional Area
Others
Functional Role
Others
Job Description
About the Role We are looking for a Social Media Specialist to join our growing sanitary pads & feminine hygiene brand. This role is perfect for someone who understands how thoughtful, educational, and engaging content can create meaningful conversations around womens health and hygiene. You will be responsible for planning and guiding social content across platforms, working closely with content creators, influencers, and internal teams to grow brand awareness, engagement, and trust. Key Responsibilities Develop and execute social media content strategies aligned with brand goals. Plan monthly content calendars and campaign ideas. Research trends, formats, and platform updates, adapting them for health and hygiene topics. Guide content creators and influencers on messaging, hooks, and storytelling. Ensure consistent brand voice, tone, and messaging across all platforms. Monitor content performance and provide actionable insights for continuous improvement. Collaborate with marketing, design, and influencer teams to execute campaigns. Skills Required Essential Skills: Strong understanding of social media platforms (Instagram, TikTok, YouTube Shorts, etc.). Ability to plan and execute content calendars and campaigns. Creativity and storytelling skills to create engaging and educational content. Awareness of social media trends and ability to adapt them for the brand. Excellent communication skills, especially for sensitive topics like womens health. Ability to collaborate with creators, influencers, and internal teams. Analytical mindset to track performance and optimize content. Attention to detail to ensure brand consistency. Nice-to-Have Skills: Experience in wellness, personal care, or hygiene brands. Familiarity with social media analytics tools (Meta Business Suite, Hootsuite, Later, etc.). Basic graphic/video editing skills or understanding of short-form video production. Knowledge of UGC and influencer marketing. Who Can Apply Candidates familiar wit
Additional Information Total Experience (in years) 2 - 31 Job Location Surat Key Skills copywriting Nature of job Full Time Salary (₹) 30000 - 35000 Salary/Wage Type Monthly Gender Preferences Any Ex-Servicemen preferred No Number of Openings 1
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Specialist (2 - 31yrs) position is now open for candidates interested in the Media & Communication sector. This role in Gujarat offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.