Social Media Specialist
Position Summary:
As our Social Media Specialist, you’ll own the strategy, content, and execution of CuBE Packaging’s social media across platforms including Instagram, Facebook, Pinterest, TikTok, LinkedIn, and X (formerly Twitter). You’ll craft compelling stories that highlight our brand values, showcase our products, and engage both B2B and B2C audiences. You’ll also manage influencer partnerships, track campaign performance, and continuously optimize our approach to stay ahead of trends.
Key Responsibilities and Skills:
Strategy & Planning
Develop and execute a social media strategy aligned with our corporate, foodservice, and retail goals.
Create tailored campaigns for different audience segments to drive awareness, traffic, and engagement.
Content Creation & Management
Collaborate with internal teams to produce high-quality content—posts, graphics, videos, and stories—that reflect our brand voice and visual identity.
Maintain a content calendar and ensure a consistent cadence across all channels.
Community Engagement
Actively engage with our community by responding to comments, questions, and messages in a timely and authentic manner.
Foster brand advocacy by encouraging user-generated content and conversations.
Influencer & Partner Collaborations
Identify and manage relationships with influencers, creators, and brand partners.
Oversee outreach, contracts, content approvals, and performance tracking.
Campaign Execution & Performance Analysis
Launch, manage and boost both organic and paid social campaigns.
Set up, monitor performance using tools like Sprout Social, Hootsuite, Meta Business Suite, etc.
Analyze metrics and generate regular performance reports with actionable insights to refine strategy and improve roi
Provide regular reporting and insights to optimize strategies.
Trend Monitoring & Innovation
Stay on top of social media trends, platform updates, and emerging content styles.
Leverage insights to keep our content fresh, relevant, and innovative.
Continuous Improvement:
Identifying areas for improvement and driving initiatives to enhance the quality and effectiveness of workplace technologies.
Requirements
Education/Experience
Bachelor’s degree in marketing, Communications, or a related field.
5+ years of experience in social media marketing, ideally in a B2B and B2C in a product-focused environment.
Strong portfolio of successful campaigns and community engagement strategies.
Proficiency in social media management and analytics tools.
Excellent writing and communication skills, with a sharp eye for branding and tone.
Experience managing influencer campaigns and working with creative teams.
Familiarity with paid media and budget optimization.
Skills & Knowledge:
Experience in foodservice, retail, or packaging industries.
Knowledge of sustainability trends and eco-conscious branding.
Excellent verbal and written abilities
Ability to converse clearly and fluently
Customer service and team oriented
Strong problem solving and analytical skills
Strong organization skills
Ability to remain calm under pressure
Highly self-motivated, self-directed, and attentive to detail
Ability to analyze, understand, and effectively communicate to end users and management
Ability to learn, understand, and apply new technologies
Benefits
Extended Dental, Health and Vision coverage
RRSP match
Bonus potential in addition to base pay
Free on-site parking