Social Media Specialist

Full job description

Objective:Revive and enhance SMV’s online presence, engage stakeholders, and create impactful collateral for stakeholders, dealers, and potential customers.

Key Responsibilities:1. Social Media Management

Weekly content creation and posting on LinkedIn, Facebook, and Instagram.

Ensure content aligns with SMV’s brand voice and marketing strategy.

Monitor engagement metrics (likes, shares, comments) weekly, aiming for a monthly growth in audience engagement.

2. Case Studies Development

Prepare and deliver 2-3 detailed and compelling case studies per month, featuring customers, dealers, or impactful success stories.

Coordinate with internal teams and dealers to collect necessary insights, testimonials, and data points.

Publish case studies across social media platforms.

3. Marketing Collateral Creation

Design and create professional marketing materials for Fancy E-Rickshaw including brochures, product sheets, infographics, and promotional visuals.

Collateral to be developed monthly or as per special campaigns/events.

Ensure consistent messaging, clarity, and professional quality of all collateral.

4. Quarterly Newsletter

Create a well-structured, engaging newsletter each quarter.

Include highlights such as business updates, industry trends, dealer/customer stories, upcoming events, and product developments.

5. Content Strategy & Analytics Develop a monthly content calendar outlining planned posts, topics, and key messages. Provide monthly analytics reports summarizing performance, engagement trends. 6. Collaboration & Coordination

Maintain consistent communication with SMV’s internal team for alignment and timely approval of all materials.

Participate in weekly review meetings to discuss progress, challenges, and upcoming deliverables.

Performance Metrics: Social Media Engagement: Growth in followers, increased engagement rate, improved reach. Case Studies: Timely delivery, stakeholder feedback, visibility metrics. Marketing Collateral: Quality assessment, stakeholder usage, distribution effectiveness. Newsletter:Timely publication of the newsletter.Reporting & Monitoring: Weekly performance reports to track progress against defined metrics. Monthly strategy reviews to refine approach based on insights.

Job Types: Part-time, Freelance

Pay: ₹5,000.00 - ₹10,000.00 per month

Benefits:

Flexible schedule

Work from home

Experience:

Social media management: 1 year (Required)

Language:

English (Required)

Location:

Varanasi, Uttar Pradesh (Required)

Work Location: Remote

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