Job Description
Job Role: Social Media Strategist
Department: B2C Marketing
Location: Bangalore
About the Company:
Want to join the #1 Startup in #LinkedInTopStartups 2026? Here is your chance!
upGrad is an online education company co-founded by Ronnie Screwvala. We create cutting-edge online courses for working professionals in Data Sciences, Software Engineering, and Management. Some of our successful programs, such as Data Science, Machine Learning & AI, Big Data Engineering, Blockchain Development, Digital Marketing, Product Management, MBA, etc., intake a few thousand students yearly.
We are an Exciting EdTech start-up with expertise in Digital Learning in the higher education sector. We are looking for a Mid-level Customer Success Manager who has prior experience in developing customer relationships in the B2B segment, is proactive in addressing customer issues, has account management, and has a passion for achieving customer goals.
upGrad Campus is a new college-focused subsidiary under upGrad based out of Bangalore. The flagship product of upGrad Campus is providing a complete platform with higher education content, technology, and associated support and services to Universities and students to enable Online Learning.
We are a dynamic, fast-paced workspace that encourages an entrepreneurial spirit. A successful team member is a self-starter, enthusiastic, and highly motivated professional eager to achieve high growth in new avenues. As part of a fast-growing business, this role offers exciting learning and growth opportunities.
About the opportunity:
If you are someone who loves to plan, execute and build effective strategies for Social Media, then this role at upGrad Campus is for you - India’s no. 1 higher education platform for college students!
We are looking for a dedicated Social Media Strategist to publish content across various digital platforms.
As a company that caters to the educational needs of college students and graduates, we need someone who understands the mindset of this audience and can tailor strategies according to their preferences. This is your chance to collaborate and work with some of the finest minds shaping the Ed-tech industry today.
As a Social Media Strategist, your responsibilities will include:
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Instagram, Facebook, YouTube, and LinkedIn.
• Understand the impact of content on overall customer engagement and prioritize accordingly.
• Establish KPIs for measuring performance and report at a weekly and monthly cadence.
• Drive engagement across upGrad Campus Social Media sites.
• Strong understanding of marketing strategy and how to effortlessly utilize concepts throughout various forms of outreach.
We prefer candidates with:
• Min 2-3 years of experience working as a Social Media Strategist or a similar role.
• Impressive communication skills, written and verbal.
• Passion for storytelling on social media platforms
• In-depth knowledge of the most widely used social media platforms.
• Strong digital marketing experience would be preferred
• Awareness of the latest trends in pop culture, lifestyle, and entertainment
• Quick thinking to use trends on social media to the maximum capacity
Department: B2C Marketing
Location: Bangalore
About the Company:
Want to join the #1 Startup in #LinkedInTopStartups 2026? Here is your chance!
upGrad is an online education company co-founded by Ronnie Screwvala. We create cutting-edge online courses for working professionals in Data Sciences, Software Engineering, and Management. Some of our successful programs, such as Data Science, Machine Learning & AI, Big Data Engineering, Blockchain Development, Digital Marketing, Product Management, MBA, etc., intake a few thousand students yearly.
We are an Exciting EdTech start-up with expertise in Digital Learning in the higher education sector. We are looking for a Mid-level Customer Success Manager who has prior experience in developing customer relationships in the B2B segment, is proactive in addressing customer issues, has account management, and has a passion for achieving customer goals.
upGrad Campus is a new college-focused subsidiary under upGrad based out of Bangalore. The flagship product of upGrad Campus is providing a complete platform with higher education content, technology, and associated support and services to Universities and students to enable Online Learning.
We are a dynamic, fast-paced workspace that encourages an entrepreneurial spirit. A successful team member is a self-starter, enthusiastic, and highly motivated professional eager to achieve high growth in new avenues. As part of a fast-growing business, this role offers exciting learning and growth opportunities.
About the opportunity:
If you are someone who loves to plan, execute and build effective strategies for Social Media, then this role at upGrad Campus is for you - India’s no. 1 higher education platform for college students!
We are looking for a dedicated Social Media Strategist to publish content across various digital platforms.
As a company that caters to the educational needs of college students and graduates, we need someone who understands the mindset of this audience and can tailor strategies according to their preferences. This is your chance to collaborate and work with some of the finest minds shaping the Ed-tech industry today.
As a Social Media Strategist, your responsibilities will include:
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Instagram, Facebook, YouTube, and LinkedIn.
• Understand the impact of content on overall customer engagement and prioritize accordingly.
• Establish KPIs for measuring performance and report at a weekly and monthly cadence.
• Drive engagement across upGrad Campus Social Media sites.
• Strong understanding of marketing strategy and how to effortlessly utilize concepts throughout various forms of outreach.
We prefer candidates with:
• Min 2-3 years of experience working as a Social Media Strategist or a similar role.
• Impressive communication skills, written and verbal.
• Passion for storytelling on social media platforms
• In-depth knowledge of the most widely used social media platforms.
• Strong digital marketing experience would be preferred
• Awareness of the latest trends in pop culture, lifestyle, and entertainment
• Quick thinking to use trends on social media to the maximum capacity
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Strategist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
