Job Description
Business Function
Digital revolutions are set to change the way we live, work and play. That's why we've spared no effort in ensuring we are at the forefront of this new generation.
Our new digital banking initiative will focus on creating innovative products and services to integrate banking into our customers' digital lifestyle.
Job Purpose (In a brief, specific one or two-sentence statement, answer the questions: 'Why does this position exist' and 'What is it expected to accomplish')
This role is part of the digital portfolio management team and is expected to anchor the portfolio objectives of activation, usage, cross sell and retention for a specific set of products for digibank. Given that digibank is a mobile first bank with no branches or RMs, hence customer engagement to meet the portfolio objectives has to be through in-app and digital channels, in a relevant, contextual and personalised manner.
Key Accountabilities (List the expected end results or KPIs that the job holder is expected to achieve for this job. Do not list more than 5)
• Portfolio KPIs: activation, balance build, usage, cross sell, retention and revenue realisation in line with the budget, as relevant for a specific set of products
• Contextual messaging strategy and execution: in app, and through email, sms, push note, gamification etc
Job Duties & responsibilities (List the principal duties. Use concise statements that provide a clear understanding of the level of responsibility, complexity, creativity and analysis performed in this position.)
For the assigned product portfolio:
• Track, analyse and monitor digi portfolio health and movement in line with budget
• Drive campaign / messaging strategy and calendar working closely with product, marketing, analytics, campaign operations
• Regular monitoring, analytics and review of campaign outcomes jointly with product, marketing, analytics
• Create and drive the customer engagement strategy using all channels of communication as well as in app solutions to deliver a contextual, personalised and relevant messaging experience
• Ensure a robust offer and incentive strategy is in place to drive portfolio objectives cost effectively and within usage budgets
Required Experience
Combination of multiple roles preferred:
• Product / portfolio management for either of liability, cards, asset and/or investment/insurance products
• Campaign management / Digital marketing / communication
Education / Preferred Qualifications
MBA
Core Competencies
• Analytical, structured thinking
• Creativity
• Stakeholder management
• Result oriented
Technical Competencies
• Product management
• Digital marketing exposure
• Understanding of Analytics
India-Maharashtra-Mumbai
Digital revolutions are set to change the way we live, work and play. That's why we've spared no effort in ensuring we are at the forefront of this new generation.
Our new digital banking initiative will focus on creating innovative products and services to integrate banking into our customers' digital lifestyle.
Job Purpose (In a brief, specific one or two-sentence statement, answer the questions: 'Why does this position exist' and 'What is it expected to accomplish')
This role is part of the digital portfolio management team and is expected to anchor the portfolio objectives of activation, usage, cross sell and retention for a specific set of products for digibank. Given that digibank is a mobile first bank with no branches or RMs, hence customer engagement to meet the portfolio objectives has to be through in-app and digital channels, in a relevant, contextual and personalised manner.
Key Accountabilities (List the expected end results or KPIs that the job holder is expected to achieve for this job. Do not list more than 5)
• Portfolio KPIs: activation, balance build, usage, cross sell, retention and revenue realisation in line with the budget, as relevant for a specific set of products
• Contextual messaging strategy and execution: in app, and through email, sms, push note, gamification etc
Job Duties & responsibilities (List the principal duties. Use concise statements that provide a clear understanding of the level of responsibility, complexity, creativity and analysis performed in this position.)
For the assigned product portfolio:
• Track, analyse and monitor digi portfolio health and movement in line with budget
• Drive campaign / messaging strategy and calendar working closely with product, marketing, analytics, campaign operations
• Regular monitoring, analytics and review of campaign outcomes jointly with product, marketing, analytics
• Create and drive the customer engagement strategy using all channels of communication as well as in app solutions to deliver a contextual, personalised and relevant messaging experience
• Ensure a robust offer and incentive strategy is in place to drive portfolio objectives cost effectively and within usage budgets
Required Experience
Combination of multiple roles preferred:
• Product / portfolio management for either of liability, cards, asset and/or investment/insurance products
• Campaign management / Digital marketing / communication
Education / Preferred Qualifications
MBA
Core Competencies
• Analytical, structured thinking
• Creativity
• Stakeholder management
• Result oriented
Technical Competencies
• Product management
• Digital marketing exposure
• Understanding of Analytics
India-Maharashtra-Mumbai
💡 Quick Summary
Seeking a career-building opportunity? The Specialist Digital Channel Management| Consumer Banking position is now open for candidates interested in the Bank Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.