Specialist, Go-To-Market

CCM Hockey is present worldwide, we have offices in Canada, the United States, Sweden, Finland, Germany and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game. Our team's vision is to be the leading brand on and off the ice, by delivering innovative products and outstanding experience to our athletes and partners everywhere, all while putting our employees and communities at the forefront. We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them the self-confidence to chase their dream. We’re looking for passionate players who share our core values and will help us become THE industry leader!

At CCM Hockey, we live our values everyday:
Authenticity: Standing up for who you are, doing what you mean and what you believe in.

Empowerment: Through their unique contributions, each person is different, each person is important, and each person has the opportunity to make a difference.

Teamwork: A team that works together always beats a team of highly skilled individual players.

Respect: Valuing differences and allowing others to express themselves when working together, to achieve common goals, to grow and succeed as a company.

This position is based at our head office in Ville Saint-Laurent.
The Go-To-Market Specialist is responsible for planning and executing CCM’s product launch strategies and media strategies. Working in close collaboration with the Brand Manager, this individual is responsible in assisting the planning of CCM’s brand strategies, messaging and approving all branded material.

RESPONSABILITIES
Assist the Brand Manager in brand positioning and ensure brand identity consistency across all communications mediums;
Lead the Go-To-Market process including identifying product stories with business units and creating product launch plans;
Lead execution of brand projects (briefing, timeline) - advertising campaigns, paid media, promotions and sales support materials with Graphic studio and agencies;
Assist in the development of global consumer promotions with independent and key accounts in conjunction with the trade marketing team;
Assist in the execution of web and social media projects with the Social Media Specialist to ensure brand consistency in development of content;
Assist in the development and execution of all consumer relevant research and brand health. Understand data and identify best use for result as part of marketing strategy;
Assist in measurement of return on investment of brand related marketing initiatives.
Analyze data and clearly highlight how the brands activities are influencing the consumer and their willingness to purchase the brand;
Maintain relationships with key partners and leagues and decide key avenues for promoting the CCM brand through these key relationships.
KNOWLEDGE, SKILLS AND ABILITIES
Bachelor’s degree in Business or Communications
3-5 years of experience in marketing or a similar role
Valuable experience from agency and brand marketing environments is preferred
Bilingual in French and English
Thrive in fast paced settings while managing multiple projects and deadlines
Demonstrated track record of creative marketing execution
Strong attention to detail with the ability to balance concurrent initiatives
Skilled in strategic planning and problem solving
Strong analytical and critical thinking capabilities
Excellent organizational, time management, presentation, written, verbal, and interpersonal communication skills
Proficient in Excel, email platforms, Word, and PowerPoint
Experience in the sporting goods industry considered an asset
WHY JOIN THE CCM TEAM?
Competitive salaries, including a performance-based bonus program.
Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
Group retirement pension plan with employer matching (up to 5% of base salary).
3 weeks of vacation per year prorated as of your start date.
Discounted prices on CCM products.
Free gym at the head office.
Fun social events throughout the year.
At CCM Hockey, we celebrate the difference for the benefit of our employees, our products and our collaborators. We work to create an inclusive environment where everyone, regardless of gender, ethnicity, religion, age or other motives, can give the best of themselves.
Please note that only retained candidates will be contacted. We respectfully ask agencies to not contact us or send unsolicited applications. We thank all applicants for their interest.
Please note that the benefits may vary depending on the location and the position. All unionized employees are governed by the collective agreement.
 
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