Job Description
Job Purpose:-
Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditized banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications, marketing and customer focus to differentiate - and elevate - our brand from the rest of the competition.
Responsibilities
• Partner with the business team to support on marketing and outreach efforts for the SME banking segment
• Support the marketing team in executing omnichannel campaigns to drive recall and enable acquisitions
• Establish and maintain strategic relationships industry associations, agencies and other key external stakeholders
• Undertake continuous analysis of competitive environment and customer trends to ensure effectiveness of branding and product marketing strategy
• Manage the content strategy for the B2B segment of the bank across channels.
• Support the business team in delivering a cohesive sales pitch by developing relevant pitchbooks and sales tools
• Support product marketing for the institutional banking segment through configuration, tracking & monitoring of relevant nudges
• Managing regular updation of the corporate and SME website basis business & marketing requirements and monitor engagement patterns
• Manage data dashboards to measure impact and shape future marketing plans
Requirements::
• Management graduate with a good understanding of marketing concepts
• Experience of dealing with senior stakeholders, clients and partners
• Possess a strong business acumen and has an ability to think strategically and tactically
• Excellent relationship building skills and someone who understands business cultures and nuances
• Creatively inclined with good content writing skills
• Proven analytical capabilities and a “data-driven” mindset
• Ability to work towards challenging deadlines and across the marketing mix and has strong stakeholder management skills
• Exposure to digital marketing, content marketing, and social media
• Experience in Events (both physical and digital) management, Branding and Communications
• Is used to fast-paced work environment
Primary Location: India-Maharashtra-Mumbai
Job: Marketing and Communications
Schedule: Regular
Employee Status:
Full-time
Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditized banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications, marketing and customer focus to differentiate - and elevate - our brand from the rest of the competition.
Responsibilities
• Partner with the business team to support on marketing and outreach efforts for the SME banking segment
• Support the marketing team in executing omnichannel campaigns to drive recall and enable acquisitions
• Establish and maintain strategic relationships industry associations, agencies and other key external stakeholders
• Undertake continuous analysis of competitive environment and customer trends to ensure effectiveness of branding and product marketing strategy
• Manage the content strategy for the B2B segment of the bank across channels.
• Support the business team in delivering a cohesive sales pitch by developing relevant pitchbooks and sales tools
• Support product marketing for the institutional banking segment through configuration, tracking & monitoring of relevant nudges
• Managing regular updation of the corporate and SME website basis business & marketing requirements and monitor engagement patterns
• Manage data dashboards to measure impact and shape future marketing plans
Requirements::
• Management graduate with a good understanding of marketing concepts
• Experience of dealing with senior stakeholders, clients and partners
• Possess a strong business acumen and has an ability to think strategically and tactically
• Excellent relationship building skills and someone who understands business cultures and nuances
• Creatively inclined with good content writing skills
• Proven analytical capabilities and a “data-driven” mindset
• Ability to work towards challenging deadlines and across the marketing mix and has strong stakeholder management skills
• Exposure to digital marketing, content marketing, and social media
• Experience in Events (both physical and digital) management, Branding and Communications
• Is used to fast-paced work environment
Primary Location: India-Maharashtra-Mumbai
Job: Marketing and Communications
Schedule: Regular
Employee Status:
Full-time
💡 Quick Summary
Seeking a career-building opportunity? The Specialist| Marketing and Communications position is now open for candidates interested in the Bank Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.
