Job Description
Posting Start Date 02/02/2026
Anticipated Posting End Date 02/27/2026
Job TypeFull time
Job available in 8 locations
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.
Job Description
Act as the strategic link between market, customers, and internal teams: Define product value, drive adoption, and enable revenue growth through insights, messaging, marketing activation strategy, and cross-functional alignment for Retail & Services segments.
Conduct market and customer insights research: Lead market research, competitive analysis, and voice-of-customer initiatives to inform product strategy. Identify buyer personas, customer pain points, use cases, and ideal customer profiles (ICP). Translate insights into product requirements and positioning opportunities.
Develop positioning, messaging, and value proposition: Create the product’s core narrative and differentiated value proposition. Build messaging frameworks and product stories for sales, marketing, partners, and executives. Ensure consistency of messaging across all customer-facing channels.
Lead marketing strategy and activation: Own marketing planning and activation for product launches and enhancements. Define target segments, pricing/packaging inputs, and readiness criteria. Develop marketing strategies that drive engagement and pipeline contribution.
Drive sales enablement and content development: Develop sales playbooks, battle cards, demo scripts, and objection-handling guides. Build sales content and training to communicate product value and differentiation. Partner with Content Marketing to ensure alignment with integrated campaigns.
Support demand generation and adoption programs: Collaborate with Enterprise & SMB Marketing, Digital Platforms & Enablement, Partner Marketing, and Events teams to build programs aligned with product goals. Support cross-sell, upsell, retention, and adoption initiatives. Track product/feature usage and inform lifecycle marketing strategies.
Monitor performance and provide feedback: Track product performance, pipeline impact, and campaign effectiveness. Feed customer and market insights back into product roadmap decisions. Develop customer testimonials and case studies to support sales and marketing efforts
Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
Deep understanding of Retail & Services market dynamics and customer needs
Strong product marketing, organizational, interpersonal, and team-building skills
Excellent verbal, written, and presentation skills
Ability to manage multiple projects on time and on budget
Familiarity with marketing technology platforms and analytics tools
MBA or equivalent markers of high achievement are a plus
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here.
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, ****** orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $111,605.00 - $131,300.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
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Disability accommodations
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Learn more
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Benefits
The well-being of you and your family matters. That’s why the benefits you'll receive are designed to help you boost your health, protect your financial security and give you peace of mind.
Learn more
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U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, ****** orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
Investment and insurance products and services including annuities are:
Not a deposit
Not FDIC Insured
May lose value
Not Bank Guaranteed
Not Insured by any Federal Government agency
Credit products offered by U.S. Bank National Association and are subject to normal credit approval and program guidelines. Deposit products offered by U.S. Bank National Association. Member FDIC.
©2025 U.S. Bank
Anticipated Posting End Date 02/27/2026
Job TypeFull time
Job available in 8 locations
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.
Job Description
Act as the strategic link between market, customers, and internal teams: Define product value, drive adoption, and enable revenue growth through insights, messaging, marketing activation strategy, and cross-functional alignment for Retail & Services segments.
Conduct market and customer insights research: Lead market research, competitive analysis, and voice-of-customer initiatives to inform product strategy. Identify buyer personas, customer pain points, use cases, and ideal customer profiles (ICP). Translate insights into product requirements and positioning opportunities.
Develop positioning, messaging, and value proposition: Create the product’s core narrative and differentiated value proposition. Build messaging frameworks and product stories for sales, marketing, partners, and executives. Ensure consistency of messaging across all customer-facing channels.
Lead marketing strategy and activation: Own marketing planning and activation for product launches and enhancements. Define target segments, pricing/packaging inputs, and readiness criteria. Develop marketing strategies that drive engagement and pipeline contribution.
Drive sales enablement and content development: Develop sales playbooks, battle cards, demo scripts, and objection-handling guides. Build sales content and training to communicate product value and differentiation. Partner with Content Marketing to ensure alignment with integrated campaigns.
Support demand generation and adoption programs: Collaborate with Enterprise & SMB Marketing, Digital Platforms & Enablement, Partner Marketing, and Events teams to build programs aligned with product goals. Support cross-sell, upsell, retention, and adoption initiatives. Track product/feature usage and inform lifecycle marketing strategies.
Monitor performance and provide feedback: Track product performance, pipeline impact, and campaign effectiveness. Feed customer and market insights back into product roadmap decisions. Develop customer testimonials and case studies to support sales and marketing efforts
Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
Deep understanding of Retail & Services market dynamics and customer needs
Strong product marketing, organizational, interpersonal, and team-building skills
Excellent verbal, written, and presentation skills
Ability to manage multiple projects on time and on budget
Familiarity with marketing technology platforms and analytics tools
MBA or equivalent markers of high achievement are a plus
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here.
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, ****** orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $111,605.00 - $131,300.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
Share this job
Share via LinkedIn
Share via Facebook
Share via twitter
Share via email
Get notified for similar jobs
You'll receive updates once a week
Enter Email address (Required)
your@email.com
Get tailored job recommendations based on your interests.
Disability accommodations
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Learn more
dad helping daughter
Benefits
The well-being of you and your family matters. That’s why the benefits you'll receive are designed to help you boost your health, protect your financial security and give you peace of mind.
Learn more
Career site cookie settings
Personal information
Careers home
Accessibility
Career blog
eVerify
How we hire
Privacy
icon-linkedin
icon-glassdoor
icon-social-twitter
icon-instagram
icon-youtube
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, ****** orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
Investment and insurance products and services including annuities are:
Not a deposit
Not FDIC Insured
May lose value
Not Bank Guaranteed
Not Insured by any Federal Government agency
Credit products offered by U.S. Bank National Association and are subject to normal credit approval and program guidelines. Deposit products offered by U.S. Bank National Association. Member FDIC.
©2025 U.S. Bank
💡 Quick Summary
Seeking a career-building opportunity? The Sr. Director, Retail & Services Product Marketing position is now open for candidates interested in the Bank Jobs sector. This role in Atlanta offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.