Sr Manager | Assistant Vice President Digital Marketing

Accountable for end-to-end digital media strategy creation including audience analysis, content planning and media management across channels.Driving the SEO strategy for the different business lines (B2C, B2B).Possess effective content writing skills to be able to create and curate content relevant for business and the stakeholders.Excellent control on the following tasks and tools - Re-marketing, programmatic buying and spends, most recent Adwords features, campaigns, GDN/Ad networks, tools for subscription plus, etc.Ability to efficiently scale-up online sales (non-marketplace sales) and decoding the same.Monitoring online media buying across channels and accordingly building buying strategies.Understand and execute the entire gamut of digital marketing needs including SEM and SEO, Social Media, Display Advertising.Identify the target audience for a particular media campaign and focus on the strategy & implementation of communication, remarketing and tapping into the target audience.Be able to stay updated on the norms of the industry and beyond through research and competition analysis.Creation of pitches along with the team Google Adwords, Social Ads & Analytics Technical Expertise (thorough understanding of SEM Google Adwords, Social Ads, Google Analytics Expert) in managing paid search campaign.Monitor and create A/B testing media.Work cohesively with ad agency to drive campaign strategyPlan and execute digital marketing strategies so as to increase conversions.Optimise plans and budget according to the best media mix.Create and execute paid media campaigns.Analyze, record and troubleshoot performance data.Candidate Profile:Graduate / Post Graduate with 8 years of experience in leveraging digital for driving performance objectives (a must have) and brand objective (good to have) either in an agency or as an advertiser.Thorough understanding of SEO, SEM, Affiliate Network, Google Analytics, Facebook Ads, Google Ads, Google Search Console,, Salesforce Sales & Marketing Cloud, HTMLAbility to manage multiple external and internal stakeholdersWork experience with BFSI client or within BFSI / fintech domain would be a plus.Excellent Communication and presentation skillsKnowledge on traditional media and PR would be add-on