Sr| Manager | eCommerce Content Strategy

Job highlights
Identified by Google from the original job post
Qualifications
Bachelor's degree in English, Communications, Business Administration, Marketing or a relevant subject or 5+ years related experience
Excellent verbal communication skills with a native command of the English language
Strong skills in creating original content that targets a specific audience and meets company objectives
Expertise using SEO best practices to write creative copy that includes effective keyword placement
Extremely computer literate, especially with how to write, interpret and edit HTML scripts, or batch upload data in CSV format
Able to lead and own projects with minimal supervision
Strong leadership with track record of effective management
Extreme Attention to detail
US passport or green card
Benefits
Coordinate the alignment with our corporate office for content localization
Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean
Responsibilities
Reporting to the Vice President of eCommerce, the Senior Manager of eCommerce Content develops, maintains, and executes the content strategy for msccruisesusa.com
This position is responsible for understanding and communicating our brand and products, as well as driving our merchandising mix, from the category level, down to individual products
This position strives to connect each customer with the products that best meet their needs, by focusing on the shopping experience to maximize conversion rates, revenue and ROI
Develop and implement content strategy to create compelling and engaging website experience for website visitors at all stages of user journey for maximum conversion
Leverage analytics tools, such as Contentsquare and Google Analytics, to identify important insights, create success metrics, analyze performance, and make data-driven recommendations on opportunities to improve the user experience
Manage the content governance model as well as the editorial and publishing calendar for the website to ensure content is up to date, relevant, and of value to target audiences
Define the content style guide for authoring content via the Sitecore CMS including the selection of templates, components, and modules, and the parameters of the asset for copy, images, video, tagging, SEO metadata, etc
Constantly evaluate and recommend improvements to navigation, taxonomy, and attribute adjustments, as well as CMS design and functionality upgrades
Conduct ongoing site audits across entire user journey to ensure content accuracy, quality, and functional performance
Work with SEO resources to develop and implement SEO strategy that positively impacts traffic, engagement, lead generation, and other established website KPIs
Review site content for ADA compliance and lead efforts to ensure accessibility
Independently manage internal \/ external resources to support unpredictable and dynamic projects with quick turnarounds, on time and within budget
Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf
Job description
MSC Cruises, the world's third largest cruise line brand, is expanding its eCommerce team in the USA. Reporting to the Vice President of eCommerce, the Senior Manager of eCommerce Content develops, maintains, and executes the content strategy for msccruisesusa.com. This position is responsible for understanding and communicating our brand and products, as well as driving our merchandising mix, from the category level, down to individual products. This position strives to connect each customer with the products that best meet their needs, by focusing on the shopping experience to maximize conversion rates, revenue and ROI.

MSC Cruises USA is an equal opportunity employer that complies with EEOC rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, ****** orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.

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• Bachelor's degree in English, Communications, Business Administration, Marketing or a relevant subject or 5+ years related experience.
• Excellent verbal communication skills with a native command of the English language
• Strong skills in creating original content that targets a specific audience and meets company objectives.
• Expertise using SEO best practices to write creative copy that includes effective keyword placement.
• Knowledge of Google Analytics is a must, Contentsquare is desired.
• Extremely computer literate, especially with how to write, interpret and edit HTML scripts, or batch upload data in CSV format.
• Versed in the use of Content Management Systems (Sitecore experience a plus.)
• Able to lead and own projects with minimal supervision.
• Strong leadership with track record of effective management.
• Extreme Attention to detail.
• Cruise and\/or Travel industry experience a plus.
• Develop and implement content strategy to create compelling and engaging website experience for website visitors at all stages of user journey for maximum conversion.
• Leverage analytics tools, such as Contentsquare and Google Analytics, to identify important insights, create success metrics, analyze performance, and make data-driven recommendations on opportunities to improve the user experience.
• Manage the content governance model as well as the editorial and publishing calendar for the website to ensure content is up to date, relevant, and of value to target audiences.
• Define the content style guide for authoring content via the Sitecore CMS including the selection of templates, components, and modules, and the parameters of the asset for copy, images, video, tagging, SEO metadata, etc.
• Constantly evaluate and recommend improvements to navigation, taxonomy, and attribute adjustments, as well as CMS design and functionality upgrades.
• Conduct ongoing site audits across entire user journey to ensure content accuracy, quality, and functional performance.
• Work with SEO resources to develop and implement SEO strategy that positively impacts traffic, engagement, lead generation, and other established website KPIs.
• Review site content for ADA compliance and lead efforts to ensure accessibility.
• Independently manage internal \/ external resources to support unpredictable and dynamic projects with quick turnarounds, on time and within budget.
• Coordinate the alignment with our corporate office for content localization.

VISA REQUIREMENTS (if any)

US passport or green cardPart of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro + billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 200+, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.

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