Job Description
About LALO Tequila
LALO Tequila is a story of friendship, craft and authentic Mexican heritage. Eduardo “Lalo” González and David “R” Carballido grew up together in Guadalajara, the capital of Mexico’s famed Jalisco tequila region. Lalo’s father and grandfather were famed Mexican tequila makers, and David has spent his career working with Mexico’s top tequila producers. So Lalo and David decided to create the purest expression of tequila and share it with the world. This means producing only tequila blanco purely crafted for a clean taste, with only three ingredients. We are now the fastest growing blanco tequila on the market.
We are headquartered in Austin and proudly manufactured in Jalisco, Mexico.
About the Role
The Associate Director of Marketing Communications will support the Vice President of Brand Marketing in LALO Tequila’s communications strategy, overseeing public relations, organic social media, and national partnerships. This role is responsible for shaping how LALO shows up in culture through media, partnerships, events, and digital platforms while ensuring a consistent, elevated brand voice across all touchpoints.
Based in Austin, this role will manage external PR agencies and directly supervise the Social Media Manager serving as a key cross-functional partner to Brand, Creative, Experiential, Sales, and Digital teams.
Key Responsibilities
Communications & PR Leadership
Support LALO Tequila’s overarching communications and PR strategy in alignment with brand and business objectives
Manage all PR agency relationships, including strategy development, briefing, execution, performance evaluation, and budget oversight
Identify and drive earned media opportunities across lifestyle, culture, spirits, luxury, and business outlets
Oversee press materials, messaging frameworks, talking points, and media training for spokespeople
Support and guide execution of press events, tastings, trips, and experiential programming
Social Media Strategy and Execution
Develop and own the LALO organic social media strategy to boost brand visibility, engagement, and conversions, overseeing content creation, team leadership, campaign management, and performance analysis across platforms
Stay ahead of trends, manage community interaction, and ensure alignment with business goals
Supervise and mentor the Organic Social Media Manager, providing strategic direction and brand guidance
Ensure all organic social content aligns with LALO’s brand voice, visual standards, and communications priorities
Review and approve social calendars, content concepts, and community engagement strategies
Partner with social lead to integrate PR moments, cultural events, and brand initiatives into social storytelling
Cross-Functional Collaboration
Work closely with Brand Marketing, Creative, Sales, and Leadership to support launches, partnerships, and priority initiatives
Collaborate with Legal and Leadership on approvals and risk management related to communications
Provide reporting and insights on PR and social performance, including coverage, sentiment, and cultural impact
Requirements
8–10+ years of experience in marketing communications, PR, or brand communications, preferably within spirits, luxury, lifestyle, or consumer brands
Proven experience managing PR agencies and leading earned media strategy
Strong understanding of organic social media strategy and content, with experience managing or overseeing social teams
Exceptional storytelling, writing, and messaging skills
Strategic thinker with a strong executional mindset and attention to detail
Experience working cross-functionally in fast-paced, entrepreneurial environments
Passion for culture, design, storytelling, and premium brands
Spirits or ******* industry experience is a plus
Benefits
What we offer
Competitive Salary + Bonus Opportunities
Company Paid Medical & Dental Insurance
Company Paid Life & Disability Insurance
Voluntary Insurance Plans
401k Plan with Company Match & Profit Sharing
Vacation, Sick, Flex Time
Parental Leave
Health Savings Account
Lifestyle Spending Account
Financial Wellness Benefit
Employee Assistance Program
Pet Insurance
LALO Tequila is a story of friendship, craft and authentic Mexican heritage. Eduardo “Lalo” González and David “R” Carballido grew up together in Guadalajara, the capital of Mexico’s famed Jalisco tequila region. Lalo’s father and grandfather were famed Mexican tequila makers, and David has spent his career working with Mexico’s top tequila producers. So Lalo and David decided to create the purest expression of tequila and share it with the world. This means producing only tequila blanco purely crafted for a clean taste, with only three ingredients. We are now the fastest growing blanco tequila on the market.
We are headquartered in Austin and proudly manufactured in Jalisco, Mexico.
About the Role
The Associate Director of Marketing Communications will support the Vice President of Brand Marketing in LALO Tequila’s communications strategy, overseeing public relations, organic social media, and national partnerships. This role is responsible for shaping how LALO shows up in culture through media, partnerships, events, and digital platforms while ensuring a consistent, elevated brand voice across all touchpoints.
Based in Austin, this role will manage external PR agencies and directly supervise the Social Media Manager serving as a key cross-functional partner to Brand, Creative, Experiential, Sales, and Digital teams.
Key Responsibilities
Communications & PR Leadership
Support LALO Tequila’s overarching communications and PR strategy in alignment with brand and business objectives
Manage all PR agency relationships, including strategy development, briefing, execution, performance evaluation, and budget oversight
Identify and drive earned media opportunities across lifestyle, culture, spirits, luxury, and business outlets
Oversee press materials, messaging frameworks, talking points, and media training for spokespeople
Support and guide execution of press events, tastings, trips, and experiential programming
Social Media Strategy and Execution
Develop and own the LALO organic social media strategy to boost brand visibility, engagement, and conversions, overseeing content creation, team leadership, campaign management, and performance analysis across platforms
Stay ahead of trends, manage community interaction, and ensure alignment with business goals
Supervise and mentor the Organic Social Media Manager, providing strategic direction and brand guidance
Ensure all organic social content aligns with LALO’s brand voice, visual standards, and communications priorities
Review and approve social calendars, content concepts, and community engagement strategies
Partner with social lead to integrate PR moments, cultural events, and brand initiatives into social storytelling
Cross-Functional Collaboration
Work closely with Brand Marketing, Creative, Sales, and Leadership to support launches, partnerships, and priority initiatives
Collaborate with Legal and Leadership on approvals and risk management related to communications
Provide reporting and insights on PR and social performance, including coverage, sentiment, and cultural impact
Requirements
8–10+ years of experience in marketing communications, PR, or brand communications, preferably within spirits, luxury, lifestyle, or consumer brands
Proven experience managing PR agencies and leading earned media strategy
Strong understanding of organic social media strategy and content, with experience managing or overseeing social teams
Exceptional storytelling, writing, and messaging skills
Strategic thinker with a strong executional mindset and attention to detail
Experience working cross-functionally in fast-paced, entrepreneurial environments
Passion for culture, design, storytelling, and premium brands
Spirits or ******* industry experience is a plus
Benefits
What we offer
Competitive Salary + Bonus Opportunities
Company Paid Medical & Dental Insurance
Company Paid Life & Disability Insurance
Voluntary Insurance Plans
401k Plan with Company Match & Profit Sharing
Vacation, Sick, Flex Time
Parental Leave
Health Savings Account
Lifestyle Spending Account
Financial Wellness Benefit
Employee Assistance Program
Pet Insurance
💡 Quick Summary
Seeking a career-building opportunity? The Sr. Manager, Marketing Communications- Lalo Tequila position is now open for candidates interested in the Event Management Jobs sector. This role in Austin offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Event Management Jobs is a plus.
