Sr. Manager, Marketing Operations

About Affinity

Affinity is pioneering new frontiers in AdTech: developing solutions that push past today’s limits and open new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 450 experts, we are building privacy-first ad infrastructure that opens opportunities beyond the walled gardens.

Role: Manager, Marketing Operations
Work Location: Mumbai (Malad)

About Role:
We are looking for a Marketing Operations professional to join our team as an Individual Contributor at our Mumbai (Malad) office. This role is critical in driving system integrations, CRM implementation, and marketing data visibility across Affinity’s multiple business units. You will play a key role in integrating internal systems with HubSpot, managing CRM migrations (from platforms like Pipedrive or Salesforce), and setting up attribution models, dashboards, and reports aligned with business goals. The role demands strong CRM expertise, hands-on implementation experience, and a passion for building scalable, data-driven marketing infrastructure.You will also work closely with cross-functional teams to train and support the sales function in effective CRM usage, ensuring seamless operations and accurate performance tracking across the board.

Roles & Responsibility:
• Integrate internal systems with HubSpot.
• Set up and implement attribution models in alignment with management’s requirements.
• Assist in setting up reports and dashboards according to stakeholders’ needs and requirements.
• Train and support sales teams in the effective use of HubSpot.
• Provide ongoing support and guidance to address any issues and ensure smooth operation.
• Troubleshoot, identify, and fix errors.
• Manage the integration of Internal Business Unit in the CRM (Pipedrive) with HubSpot.
• Train the CRM Internal team on operations.
Required Skills:
• Great communication skills – oral and written – in English.
• Proven experience of at least 4Years in CRM migration and implementation with HubSpot.
• Experience with any one CRM systems such as HubSpot, Salesforce, Zoho CRM, or Pipedrive will be an added advantage.
• Operated in B2B sales environments comparable in size to Affinity.
• Comprehensive understanding of multi-business ad network environments.
• Proficiency in integrating various internal systems with CRM platforms.
• Excellent analytical, troubleshooting, and problem-solving skills.
• Experience in training and supporting sales teams.
• Strong communication skills.