Sr| Marketing Executive

Position Overview:

As a Marketing Executive, your primary responsibility will be to drive marketing initiatives, maintain client relationships, conduct market studies, and increase admissions and placement rates. Your role will contribute to the overall marketing strategy and the achievement of organizational goals. Your creativity, strong communication skills, and ability to analyze market trends will be crucial in successfully fulfilling your role.

Key Responsibilities:
• Successfully execute marketing campaigns and activities to increase admissions and placement tie-ups.
• Conduct market studies and analysis to identify trends and opportunities for student recruitment.
• Maintain strong relationships with clients and conduct campus seminars to promote the institution.
• Increase the admission rate through effective marketing strategies and lead generation.
• Support the marketing manager and team lead in achieving market presence in rural areas through legacy marketing efforts.Competencies :
• Strong marketing knowledge and understanding of marketing strategies and techniques.
• Excellent communication and conversational skills to effectively engage with clients and prospective students.
• Ability to analyze market trends, interpret data, and make data-driven decisions.
• Coordination skills to manage multiple marketing activities and campaigns simultaneously.
• Proficiency in reporting and data management to track the effectiveness of marketing initiatives and campaigns.Cultural Fit
• Positive attitude and strong work ethic to contribute to a collaborative and results-oriented team environment.
• Creativity and critical thinking skills to develop innovative marketing approaches.
• Active listening skills to understand client needs and align marketing strategies accordingly.
• Resilience and responsibility to adapt to changing market dynamics and take ownership of marketing outcomes.
• Networking and interpersonal skills to build and maintain relationships with clients, students, and stakeholders.

Required Qualifications and Experience:

Intermediate level of experience (2-5 years) in marketing, preferably in the education sector.

Graduation in BBA, B.COM, or similar fields (Academic background is important).

Knowledge of CRM and lead management systems, familiarity with marketing automation tools, and proficiency in MS Office.

Understanding of advanced marketing AI tools such as Chat GPT or similar AI tools (optional).

Fluency in English, Malayalam, Hindi, and Tamil for effective communication with diverse stakeholders.

Performance Metrics:

Number of leads generated.

Number of admissions.

Number of student placements.

Market presence in rural areas through legacy marketing efforts.

Additional Benefits:
• Accommodation Facilities: The company provides accommodation facilities for employees, ensuring a comfortable living environment.
• PF Benefits: After completing one year with the company, employees are eligible for Provident Fund (PF) benefits, which helps secure their financial future.
• Mobile SIM: The company provides employees with a mobile SIM card with mobile, ensuring seamless communication and connectivity.
• Laptop: Employees are provided with a laptop, enabling them to carry out their job responsibilities effectively and efficiently.

Job Types: Full-time, Regular / Permanent

Salary: ₹15,000.00 - ₹27,611.25 per month

Benefits:
• Cell phone reimbursement
• Commuter assistance
• Paid sick time
• Paid time off
• Provident Fund

Schedule:
• Day shift

Supplemental pay types:
• Commission pay
• Overtime pay
• Performance bonus

Ability to commute/relocate:
• Ernakulam, Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred)

Experience:
• Lead generation: 2 years (Preferred)
• total work: 2 years (Preferred)
• Marketing: 2 years (Preferred)

Language:
• English (Preferred)
• Hindi (Preferred