Job Description
We are looking for a Sr Marketing Operations Executive with strong expertise in Braze for a direct client-facing individual contributor role. The candidate will be responsible for end-to-end campaign execution, lifecycle automation, cross-channel engagement, client communication, reporting, and performance optimization.
This role requires deep hands-on experience in Braze, a strong ownership mindset, excellent communication skills, and the ability to work independently in a remote environment with discipline and accountability.
Key Responsibilities
1) Campaign Execution and Operational Excellence
• Execute end-to-end multi-channel campaigns using Braze (Email, Push, In-App, SMS)
• Manage campaign setup, audience targeting, scheduling, and deployment
• Ensure campaign accuracy across personalization, segmentation, links, tracking, and suppression logic
• Maintain strong QA practices and ensure timely delivery
• Troubleshoot campaign, canvas, and data-related issues
2) Braze Platform Management
Work hands-on across core Braze capabilities including:
• Canvas (customer journey orchestration)
• Campaigns (one-time and triggered)
• Segments & Filters
• Liquid Personalization (dynamic content)
• Connected Content
• Content Blocks
• Catalogs (if applicable)
• In-App Messages
• Push Notifications
• Email Templates (HTML/CSS)
Key Responsibilities:
• Build and manage Canvases (multi-step journeys with decision splits)
• Configure event-based triggers and user attribute-based segmentation
• Implement personalization using Liquid and dynamic content
• Manage reusable content blocks and templates
• Ensure data consistency and audience accuracy
3) Client Communication and Stakeholder Management
• Act as a direct point of contact for clients on campaign execution and strategy
• Manage expectations on timelines, deliverables, and dependencies
• Provide structured updates and build strong client relationships
• Coordinate with internal teams (strategy, design, QA, development)
4) Reporting, Dashboards, and Analytics
• Track and analyze campaign performance across channels
• Monitor KPIs: Open Rate, CTR, Conversion Rate, Retention
• Build dashboards and performance reports
• Provide actionable insights for campaign and journey optimization
• Conduct A/B testing and experimentation analysis
5) Ownership and Remote Working Discipline
• Work effectively in a remote setup with strong self-discipline and accountability
• Demonstrate ownership of timelines, deliverables, communication, and execution quality
• Maintain proactive follow-up, transparency, and responsiveness
• Operate independently with minimal supervision
Technical Skills
• Strong hands-on experience in Braze
• Expertise in:
• Canvas (journey orchestration)
• Campaign setup (Email, Push, In-App, SMS)
• Segmentation & audience targeting
• Liquid templating for personalization
• Connected Content & dynamic data
• Strong understanding of: Event-based marketing & behavioral targeting User lifecycle management
• Cross-channel campaign strategy
• Proficiency in HTML/CSS
• Basic knowledge of JavaScript / JSON (for Connected Content)
• Experience in reporting, dashboards, and analytics
• Strong QA and troubleshooting skills
Soft Skills
• Strong client communication skills
• Influential and impressive communication ability
This role requires deep hands-on experience in Braze, a strong ownership mindset, excellent communication skills, and the ability to work independently in a remote environment with discipline and accountability.
Key Responsibilities
1) Campaign Execution and Operational Excellence
• Execute end-to-end multi-channel campaigns using Braze (Email, Push, In-App, SMS)
• Manage campaign setup, audience targeting, scheduling, and deployment
• Ensure campaign accuracy across personalization, segmentation, links, tracking, and suppression logic
• Maintain strong QA practices and ensure timely delivery
• Troubleshoot campaign, canvas, and data-related issues
2) Braze Platform Management
Work hands-on across core Braze capabilities including:
• Canvas (customer journey orchestration)
• Campaigns (one-time and triggered)
• Segments & Filters
• Liquid Personalization (dynamic content)
• Connected Content
• Content Blocks
• Catalogs (if applicable)
• In-App Messages
• Push Notifications
• Email Templates (HTML/CSS)
Key Responsibilities:
• Build and manage Canvases (multi-step journeys with decision splits)
• Configure event-based triggers and user attribute-based segmentation
• Implement personalization using Liquid and dynamic content
• Manage reusable content blocks and templates
• Ensure data consistency and audience accuracy
3) Client Communication and Stakeholder Management
• Act as a direct point of contact for clients on campaign execution and strategy
• Manage expectations on timelines, deliverables, and dependencies
• Provide structured updates and build strong client relationships
• Coordinate with internal teams (strategy, design, QA, development)
4) Reporting, Dashboards, and Analytics
• Track and analyze campaign performance across channels
• Monitor KPIs: Open Rate, CTR, Conversion Rate, Retention
• Build dashboards and performance reports
• Provide actionable insights for campaign and journey optimization
• Conduct A/B testing and experimentation analysis
5) Ownership and Remote Working Discipline
• Work effectively in a remote setup with strong self-discipline and accountability
• Demonstrate ownership of timelines, deliverables, communication, and execution quality
• Maintain proactive follow-up, transparency, and responsiveness
• Operate independently with minimal supervision
Technical Skills
• Strong hands-on experience in Braze
• Expertise in:
• Canvas (journey orchestration)
• Campaign setup (Email, Push, In-App, SMS)
• Segmentation & audience targeting
• Liquid templating for personalization
• Connected Content & dynamic data
• Strong understanding of: Event-based marketing & behavioral targeting User lifecycle management
• Cross-channel campaign strategy
• Proficiency in HTML/CSS
• Basic knowledge of JavaScript / JSON (for Connected Content)
• Experience in reporting, dashboards, and analytics
• Strong QA and troubleshooting skills
Soft Skills
• Strong client communication skills
• Influential and impressive communication ability
💡 Quick Summary
Seeking a career-building opportunity? The Sr Marketing Operations Executive position is now open for candidates interested in the IT Engineer & Developer Jobs sector. This role in Jaipur offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in IT Engineer & Developer Jobs is a plus.