Job Description
An exciting opportunity which requires a talented marketeer to help Amazon Prime Video scale across India and South East Asia markets segments. Your mission is to drive growth through strategic storefront management across business lines and retail integration (x-site). This role requires a data-driven marketer who can turn insights into actionable strategies to drive strong engagement outcomes while working with multiple stakeholders across different regions.
This role requires strong business and customer first acumen and offers exposure to multiple regional stakeholders within Amazon Prime Video. As this function has direct impact to business outcomes, it is a perfect fit for an ambitious, strategic, self-starter with a keen understanding of the customer funnel and who's particularly energized to accelerate growth and looking for new areas to learn and scale.
The candidate should be an experienced marketer with deep customer marketing knowledge, and experience driving conversion across different market contexts. Candidates will have experience working cross-functionally across internal teams, as well as an aptitude for data analysis. A mind for innovation, thinking big, and learning through testing is highly valued. This role will be based out of Mumbai, working closely with teams in SEA region.
Key job responsibilities
This is an individual contributor role. Sharp analytical skills, high ownership and customer obsession, and proven ability to prioritize ruthlessly to achieve results will be critical to succeed in this role.
Drive Customer Engagement across multiple regions: Drive and support customer engagement metrics across different market segments, understanding, analyzing and reporting them on a regular cadence (weekly, monthly, annually) to respective country leadership teams, taking actions to increase engagement, and influencing others where required.
Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality. Define and run tests, including A/B experiments to test new features and/or inform new product development
Manage X-site Integration: Drive strategic placement and optimization of Prime Video content across Amazon retail websites, ensuring maximum visibility and conversion from retail to video streaming services
Plan for Regional Success: Execute and optimize customer-driven storefront strategies for each market segment, aimed at increasing engagement and conversions, leveraging personalization, global tools and manual overrides
Optimize for Regional Performance: Execute market-specific strategies through systematic programming and experimentation. Utilize regional data to build operating plans that maximize conversions daily across different market segments
Influence Global Product: Work closely with Global Storefront Product teams to implement and optimize solutions and performance in the region. Contribute to and manage experiments from a regional perspective.
Stakeholder Management: Collaborate across multiple regional teams to provide visibility for entertainment content, sports events, and x-site initiatives. Support and execute in prioritizing levers across market segments
About the team
The O&O Team is a close-knit collaborative team working across multiple regions with strong aptitude for data and ability to manage complex tasks. This team takes full ownership of customer engagement which requires a solid grasp of key engagement metrics and a track record of high performance across different market segments
BASIC QUALIFICATIONS
3+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience with A/B Testing or Multi-Variate Testing or both
PREFERRED QUALIFICATIONS
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
This role requires strong business and customer first acumen and offers exposure to multiple regional stakeholders within Amazon Prime Video. As this function has direct impact to business outcomes, it is a perfect fit for an ambitious, strategic, self-starter with a keen understanding of the customer funnel and who's particularly energized to accelerate growth and looking for new areas to learn and scale.
The candidate should be an experienced marketer with deep customer marketing knowledge, and experience driving conversion across different market contexts. Candidates will have experience working cross-functionally across internal teams, as well as an aptitude for data analysis. A mind for innovation, thinking big, and learning through testing is highly valued. This role will be based out of Mumbai, working closely with teams in SEA region.
Key job responsibilities
This is an individual contributor role. Sharp analytical skills, high ownership and customer obsession, and proven ability to prioritize ruthlessly to achieve results will be critical to succeed in this role.
Drive Customer Engagement across multiple regions: Drive and support customer engagement metrics across different market segments, understanding, analyzing and reporting them on a regular cadence (weekly, monthly, annually) to respective country leadership teams, taking actions to increase engagement, and influencing others where required.
Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality. Define and run tests, including A/B experiments to test new features and/or inform new product development
Manage X-site Integration: Drive strategic placement and optimization of Prime Video content across Amazon retail websites, ensuring maximum visibility and conversion from retail to video streaming services
Plan for Regional Success: Execute and optimize customer-driven storefront strategies for each market segment, aimed at increasing engagement and conversions, leveraging personalization, global tools and manual overrides
Optimize for Regional Performance: Execute market-specific strategies through systematic programming and experimentation. Utilize regional data to build operating plans that maximize conversions daily across different market segments
Influence Global Product: Work closely with Global Storefront Product teams to implement and optimize solutions and performance in the region. Contribute to and manage experiments from a regional perspective.
Stakeholder Management: Collaborate across multiple regional teams to provide visibility for entertainment content, sports events, and x-site initiatives. Support and execute in prioritizing levers across market segments
About the team
The O&O Team is a close-knit collaborative team working across multiple regions with strong aptitude for data and ability to manage complex tasks. This team takes full ownership of customer engagement which requires a solid grasp of key engagement metrics and a track record of high performance across different market segments
BASIC QUALIFICATIONS
3+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience with A/B Testing or Multi-Variate Testing or both
PREFERRED QUALIFICATIONS
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
💡 Quick Summary
Seeking a career-building opportunity? The Storefront Marketing Manager, Prime Video IN position is now open for candidates interested in the Event Management Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Event Management Jobs is a plus.