Strategy Executive
Job description
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
At GroupM our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
The Role
This is an awesome chance to developing a career as a media strategist.
The traditional approach doesn’t cut it for you. You relentlessly seek to uncover a whole host of insights from culture, the economy, people, behaviour and connections, and combine this with great platform and touchpoint understanding to inspire media strategies. Our focus sits firmly within evidence based planning that translates to real business outcomes. A sound theoretical understanding of established marketing dogma, such as the EBI’s Laws of Growth is also paramount.
Data is the driver. Delivering creativity is the goal. Our unifying philosophy is Positive Provocation, we believe there is always a better way to grow, and we provoke growth through our real time understanding of consumer brand decisions.
In this role you’ll work with the National Strategy team and local client teams to be consultative, offering higher end, ‘up-stream’ strategic thinking to clients. Additionally, you’ll work hard to ensure your great insights are linked through channel planning, connecting deeply with the investment team.
And you’ll do this while simplifying the complex to bring clarity of thought and action for all to understand.
Key Relationships
The essential relationship is with Strategy Director and Client Leaders.
Clients – predominantly Marketing and Brand Managers
Your client’s creative agency Strategists and Planners.
Directors and managers of Wavemaker departments – mainly Marketplace, Performance and Client Leaders
Key media and technology vendors, particularly their strategists.
On any given day, you might…
Conduct market research on media consumption patterns for different markets and audiences.
Take high-level communications tasks and identify how a brand should behave in differently
Concept and develop culturally-relevant connection ideas that live in media environments
Help write go-to-market strategies for the launch of communication campaigns utilizing a variety of channels, targeting tactics, partners, and data providers
Build out a connections framework for a category across all levels of a decision journey
Mine client, purchase journey and consumer data to uncover insights and inform decision-making
Help prepare and deliver presentations to clients with your media findings and recommendations
Aid in educating clients and internal stakeholders on media innovation trends and potential
The Ideal Person
A motivated and passionate media professional that strives to understand “why”
Able to get things done, knows how to organize yourself and others
Can strike up conversation with the clients and media and talk the talk
Knows how to turn data and insights into a story
Can see communications trends and solutions clearly
Understand how tools and technology can help tell a story
Keeps ahead of the industry news, knows what’s new and shiny in market
You bring
The ability to work with data to develop insights and recommendations for clients
A collaborative attitude and approach to solving problems
A constant curiosity to challenge the status-quo
About GroupM Australia
GroupM Australia takes pride in being a group built on a set of core values that extend to every aspect of our operation. We are committed to providing an empowering workplace that offers opportunities to learn, succeed and grow. We do this through our dedicated in-house training team who tailor our programs for every level of employee in every discipline across the group. GroupM is the largest media investment management company in Australia with 30% market share and over 800 employees. With such a unique culture, GroupM embraces workplace diversity, allowing our employees to bring different ideas and solutions to the workplace.
Apply now and send your CV via the link!
requisitionid: 40008