Head of Marketing

About SuperK :

We are re-imagining how Bharat's neighbourhood retail, the unorganized Kirana stores of today will get transformed into organized convenience retail chains over the next decade - we are driving this change.

SuperK is a well-funded early-stage startup that offers a full-stack solution to empower small format retail stores in Tier 2 and below towns. SuperK is rebranding existing small format retail stores and providing them with the benefits of procurement, tech systems, intelligence, and marketing at scale to create a chain of mini supermarkets. Some parallels can be drawn to how Oyo has transformed the small hotel industry, Medplus & Apollo have changed pharma retail and BigC & others have changed offline mobile buying.

About the role :

- You will lead the growth charter at SuperK, this would need you to build and execute various strategies to help the growth of our store network and help our existing stores grow their business.

- You will work closely with the Founders and develop a fully integrated marketing strategy for the business. You will also oversee marketing, communications and public relations efforts And use analytics to identify suitable channels for targeted customers, and review marketing activities and the return on investment (ROI).

What you will be doing :

- Lead marketing, strategy, messaging, content, PR and social media - internally, and fostering relationships with external partners

- Own and lead customer acquisition and retention strategy across all channels

- Track and organize a robust system for data analytics and KPIs

- Brand building through meaningful storytelling, groundbreaking campaigns, and effective marketing

- Create and own the GTM strategy for new products and features

- Be a steward of the Brand internally and externally

- Create and execute affiliate, content and influencer strategies with a focus on developing, contributing to, and sustaining a movement focused on our brand's mission.

- Manage all agency relationships

- Build and lead a 3-4 member team of highly passionate marketing experts

What we would like to see in you :

- 6+ years experience in leading marketing & growth at a fast-growth startup

- Deep understanding of marketing channels and methods across both performance marketing and brand building

- Strong experience in growing brands across both offline and digital channels

- Prefer candidates with some experience in FMCG brand marketing

- Highly analytical and data-driven mindset

- Comfortable owning and being held accounting for business outcomes

- Excellent verbal and written communication skills

- Comfortable with ambiguity

- Ability to think big picture while being focused on the details

- Self-starting, entrepreneurial mindset and strong work ethic

Job Location : Bangalore, Karnataka