Job Description
This role will hold the digital sales volumes goals for various product lines including cards, loans, and bank, etc.and will be keyinleading Citiin developing and implementingcompetitive and relevantdigital sales strategiesfor the future.The person will partner with product owners between Cards, and Retail Banking etc. to deliver the digital acquisition strategy, tactics, execution, and optimization of paid and owned campaigns across digital touch-points.
Deep expertise in direct-response and performance marketing, as well as strong paid media, and martech/adtech foundations will be critical to the success of this role.
Responsibilities:
• Drive digital sales for all consumer banking products including Cards, Retail banking accounts, wealth accounts, investments and mortgage.
• Drive new business volumes across all consumer product lines through Digital Media planning, Third party partners, SEO implementations.
• Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen s
• Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
• Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
• Deliver key insights to business partners to continue to grow current and new portfolios
• Lead a mobile-first approach, and design customer-centric digital sales experiences
• Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer
• Create and deliver remarkable experience for affluent clients and support acquisition initiatives via referrals Responsible to drive engagement and create brand preference by leveraging digital tools and social media.
• Own budgets and Cost of Acquisition (CoA) across all digital initiatives.
• Align with global and regional stakeholders to share best practices and leverage ideas and initiatives for acquisitions in India
• Senior leadership stakeholder and relationship management - Internal & External.
• Mentor and drive the team members to deliver continuous performance
• Work closely with the senior leaders and team members across all stakeholders - Sales, Decision Management , Product, Risk and Marketing teams
Qualifications:
• 12+ years of work experience - preferably in Digital Sales / Marketing / Digital Marketing / Product in financial services
• Broad knowledge of analytics
Deep expertise in direct-response and performance marketing, as well as strong paid media, and martech/adtech foundations will be critical to the success of this role.
Responsibilities:
• Drive digital sales for all consumer banking products including Cards, Retail banking accounts, wealth accounts, investments and mortgage.
• Drive new business volumes across all consumer product lines through Digital Media planning, Third party partners, SEO implementations.
• Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen s
• Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
• Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
• Deliver key insights to business partners to continue to grow current and new portfolios
• Lead a mobile-first approach, and design customer-centric digital sales experiences
• Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer
• Create and deliver remarkable experience for affluent clients and support acquisition initiatives via referrals Responsible to drive engagement and create brand preference by leveraging digital tools and social media.
• Own budgets and Cost of Acquisition (CoA) across all digital initiatives.
• Align with global and regional stakeholders to share best practices and leverage ideas and initiatives for acquisitions in India
• Senior leadership stakeholder and relationship management - Internal & External.
• Mentor and drive the team members to deliver continuous performance
• Work closely with the senior leaders and team members across all stakeholders - Sales, Decision Management , Product, Risk and Marketing teams
Qualifications:
• 12+ years of work experience - preferably in Digital Sales / Marketing / Digital Marketing / Product in financial services
• Broad knowledge of analytics
💡 Quick Summary
Seeking a career-building opportunity? The SVP and Head position is now open for candidates interested in the Bank Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.