Job Description
• Write in-depth, well-researched & well written case studies & blog posts
• Write creative copy for engaging emailers as well as social media posts
Ideal Candidate:
• You have the ability to quickly grasp the technicalities & nuances of manufacturing, its processes and the target audience
• You enjoy researching topics you are unfamiliar with and reproducing technicalities that a layman can understand
• You have published content in the past ranging from blogs, case studies to campaigns
Your Tasks:
• Conduct active research to understand the brand, competitors, industry as well as target stakeholders to develop strategy/pitch decks for Account Based Marketing
• Conduct & lead brainstorming sessions with all internal stakeholders to maximize quality creative output
• Generate creative copy for recurring digital properties on social media as well as ad-hoc requirements in-line with the brand content calendar.
• Create engaging emailers for a wide variety of topics such as monthly newsletter, brand offerings, manufacturing processes, target industries, product features and more
• Generate thumb-stopping text for ads on paid search, paid social and WhatsApp marketing
• Write blog posts on target segments and case-studies of past work for relevant stakeholders
• Conceptualize creative copy for print collateral such as brand merchandise, supplier branding, exhibitions & more.
• Have working knowledge of WordPress and ability to publish blogs by using researched keywords, effective headlines and required meta descriptions
• Thoroughly understand the briefs and ideate a creative strategy in-line with brand/business guidelines
• Create high-quality, creative & effective copy to bring out the company's offerings
• Suggest creative ideas for moment marketing outside your day-to-day tasks
• Work alongside the marketing, manufacturing, sourcing, sales, product team where you receive & provide feedback & direction
Qualifications:
• Bachelor's Degree or equivalent in writing or related field
• 0-2 years of experience in agency or client side
• In-depth knowledge of HubSpot, WordPress & others
• Must have experience in digital & print both in order to cater to all briefs provided
• Strong ability to multitask on multiple projects & seamlessly transition between them
• Should be proactive with not just creativity but overall ability to understand the brand
💡 Quick Summary
Seeking a career-building opportunity? The Technical Writer position is now open for candidates interested in the Content Writer Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Content Writer Jobs is a plus.
