Job Description
Roles and Responsibilities
· Meet S&D targets by effective implementation of area sales & development plans.
· Develop Sales forecast for all categories based on trends.
· Develop channel sales strategy for geography assigned in consultation with Manager.
· Define allocation of sales targets to the different territories in consultation with Manager Sales
based on clear understanding of calendar of inputs/market growth/category growth.
· Plan and achieve distribution expansion as per budget plans.
· Stocks and logistics planning for the area.
· Ensure distributor claims are settled in time by proper scrutiny and on field verification.
· Ensure retention of agreed ROI for the distributors.
· Implement sales strategy to achieve targets through analysis of Nielson & internal data of
various markets.
· Develop distribution strategy in line with changing channel mix.
· Track availability of required manpower at DBs as per plan and monitor their performance and
highlight deviations of norms to Manager Sales.
· Execute and track distribution expansion by class of towns, type of OLs and category as per
plan and take corrective action, wherever required.
· Execute distributor MIS packages and ensure requisite compliance from the distributors as per
agreed time lines.
· Build trust and relationship with Modern Trade and Company by providing clarity and solutions
to any issue raised by them within a reasonable time frame.
· Work very closely with Regional Trade Marketing /Key Account teams in management of
schemes/promotions/contests being run to promote company brand.
· Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs.
· Plan for new product launches by channel based on thorough understanding of category and
distribution objectives for the products to be launched.
Desired Candidate Profile
• Education Graduate Must, MBA preferable.
• 2-4 years of experience in Key Accounts from FMCG Industry only.
• Should be managing a team of promoters & merchandisers.
• Good understanding of MS Excel is a must.
• Should be able to read and understand data
· Meet S&D targets by effective implementation of area sales & development plans.
· Develop Sales forecast for all categories based on trends.
· Develop channel sales strategy for geography assigned in consultation with Manager.
· Define allocation of sales targets to the different territories in consultation with Manager Sales
based on clear understanding of calendar of inputs/market growth/category growth.
· Plan and achieve distribution expansion as per budget plans.
· Stocks and logistics planning for the area.
· Ensure distributor claims are settled in time by proper scrutiny and on field verification.
· Ensure retention of agreed ROI for the distributors.
· Implement sales strategy to achieve targets through analysis of Nielson & internal data of
various markets.
· Develop distribution strategy in line with changing channel mix.
· Track availability of required manpower at DBs as per plan and monitor their performance and
highlight deviations of norms to Manager Sales.
· Execute and track distribution expansion by class of towns, type of OLs and category as per
plan and take corrective action, wherever required.
· Execute distributor MIS packages and ensure requisite compliance from the distributors as per
agreed time lines.
· Build trust and relationship with Modern Trade and Company by providing clarity and solutions
to any issue raised by them within a reasonable time frame.
· Work very closely with Regional Trade Marketing /Key Account teams in management of
schemes/promotions/contests being run to promote company brand.
· Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs.
· Plan for new product launches by channel based on thorough understanding of category and
distribution objectives for the products to be launched.
Desired Candidate Profile
• Education Graduate Must, MBA preferable.
• 2-4 years of experience in Key Accounts from FMCG Industry only.
• Should be managing a team of promoters & merchandisers.
• Good understanding of MS Excel is a must.
• Should be able to read and understand data
💡 Quick Summary
Seeking a career-building opportunity? The Territory Sales Incharge position is now open for candidates interested in the Counter Sales Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Counter Sales Jobs is a plus.