The purpose of this role, as the face of the company, is to act as an interface between the company and the customers (bodyshop/dealers) and to engage in customer business development and relationship management. This role is responsible for meeting sales targets (volume and value based) in a defined territory and managing receivables. Meet sales targets for paint products (value/volume based) Meet sales targets for adjacencies (value/volume based) Micro sales planning and sales forecasting Make timely collections and ensure account reconciliation Raise credit notes Gather market intelligence for competition tracking Win new bodyshops and dealers Retain existing customers (bodyshops/dealers), Engage in network expansion and channel management Implement marketing initiatives Engage in demand generation activities/ promotional activities (eg. painter meets) Identify new business opportunities and generate leads for the company Ensure timely delivery of products/services to customers (dealers/bodyshops) Ensure dealers benefit from various schemes Provide technical services to customers with assistance from the trainers Ensure speedy resolution of technical issues faced by customers (eg. troubleshooting by external field force)