Supporting Actions


Stock and Inventory Management


Ensure that stock reaches distributor on time
Ensure that the delivered stock is stored properly
Ensure that the bills are generated and paid on time
Develop a route map for distribution of stocks to retailers

Enhance Market Presence and Product/Brand Awareness


Develop and expand the network of distributors and retailers
Generate orders
Negotiate with retailers about schemes and benefits of product
Implement marketing schemes to attract consumers
Ensure that the retailers are aware of and are delivering product knowledge to end consumers
Collect feedback from consumers, retailers and distributors to identify pain points; understand if the customers are satisfied with the product; if they expect anything different etc
Support retailers with tertiary sales
Implement planned marketing and promotional strategies

People Management


Align people with business goals
Ensure that the sales executives are meeting their targets
Motivating the people to perform despite challenges
Ensure employee safety standards are met
Ensure that the team gets the incentives and reimbursements
Ensure that the sales executives are well trained so that they can meet performance standards and deliver targets
Develop and retain talent