Key Result Areas


Supporting Actions


Stock and Inventory Management


Ensure that stock reaches distributor on time
Ensure that the delivered stock is stored properly
Ensure that the bills are generated and paid on time
Develop a route map for distribution of stocks to retailers

Enhance Market Presence and Product/Brand Awareness


Develop and expand the network of distributors and retailers
Generate orders
Negotiate with retailers about schemes and benefits of product
Implement marketing schemes to attract consumers
Ensure that the retailers are aware of and are delivering product knowledge to end consumers
Collect feedback from consumers, retailers and distributors to identify pain points; understand if the customers are satisfied with the product; if they expect anything different etc
Support retailers with tertiary sales
Implement planned marketing and promotional strategies

People Management


Align people with business goals
Ensure that the sales executives are meeting their targets
Motivating the people to perform despite challenges
Ensure employee safety standards are met
Ensure that the team gets the incentives and reimbursements
Ensure that the sales executives are well trained so that they can meet performance standards and deliver targets
Develop and retain talent

Generate revenue


Meet distributors for primary sales in entire territory
Drive secondary in assigned area
Ensure that the products reach the retailer on time

Drive Product/Brand Awareness


Convey the brand message and benefits of product to retailers
Implement schemes for retailers to enhance tertiary sales
Collect consumer feedback from retailers
Plan and offer schemes to retailers to promote brand
Collect all branding requirements
Deliver branding materials

Consumer Relationship Management


Ensure that billing is done on time
Ensure that all payments between company, distributor and retailers is settled properly
Identify the contribution of premium products and styles and predict the demand/market trend through the orders placed by retailers and sharing it with reporting manager


Qualifications:
Any Graduate

Minimum Experience Level:
6-8 Years

Report to:
Manager