Plan and execute all digital marketing campaigns, including Google and social media marketing with expertise in Facebook ads.

- Handle the entire digital marketing to bring direct website conversion.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Collaborate with internal teams to create landing pages and optimize the user experience.

- Identify trends and insights, and optimize spending and performance based on the insights.

- Instrument conversion points and optimize user funnels.